Duetto Research
SaaS
ContentMarketingManager-Product
Neural analysis suggests this role is
optimal for Manager candidates.
“Content Marketing Manager - Product at Duetto Research. Skills: Product content, Social-first content, Video production, AI content. Own product-focused content creation. Craft narratives around product news”
What You'll Achieve.
Consistent high-quality product content; Product releases drive engagement; Build library of video content; Build library of short-form content; Build UGC programme; Customers contribute voices
Industry & Context.
What They're Looking For.
Must Have
3–5 years content marketing experience, 3–5 years product marketing experience, 3–5 years brand content experience, Portfolio showing creative range, Experience creating product-focused content, Experience briefing creative resources, Experience managing creative resources, Experience briefing video production, Experience managing video production
Nice to Have
B2B SaaS background preferred
What You'll Do.
Own product-focused content creation
Craft narratives around product news
Produce product launch communications
Produce update announcements
Attend product team meetings
Maintain pulse on development
Develop social-first content
Develop creative formats
Develop content series
Experiment with format
Experiment with style
Experiment with angle
Direct creative resources
Own end-to-end production process
Leverage AI content operations
Use AI to generate content
Use AI to iterate content
Use AI to adapt content
Identify UGC opportunities
Activate customers as creators
Adapt content for surfaces
Optimize content for surfaces
Integrate product stories into campaigns
Integrate product stories into calendars
Maintain cadence of product content
How You'll Work.
Team & Collaboration
Product teams; Product Marketing Director; Customer marketing function; Content teams; Growth teams
Communication Scope
Product storytelling
Process & Methodology
Roadmap updates, Feature releases, Product milestones
Full Job Description
Content Marketing Manager — Product Duetto | Remote-first, global | Reports to VP, Growth Marketing About the role We have a clear product story, a strong roadmap, and great leadership around our product narrative. What we need now is someone to bring it to life — every single day. This is a pure execution role for a creative content professional who lives and breathes product storytelling. You will be embedded in everything happening across our product teams, translating roadmap updates, feature releases, and product milestones into compelling content that shows up brilliantly across every channel and surface — social, in-app, customer newsletters, press, video, and beyond. This isn’t a strategy role. We’re not looking for someone to build frameworks or hypothesise about positioning. We have that covered. We need someone who can take a great brief and turn it into content that makes people stop scrolling, lean in, and want to know more. If you’re a creative executor who thinks in stories, leads with social-first instincts, and gets genuinely excited about finding unexpected ways to communicate a product update — this is your role. What you’ll work on Product content and storytelling Own the creation of all product-focused marketing content — feature releases, product updates, roadmap moments, and milestone announcements Craft compelling narratives around product news that go beyond feature lists — finding the customer angle, the business impact, and the story worth telling Write and produce press releases, product launch communications, and update announcements in close collaboration with the Product Marketing Director and product teams Attend product team meetings and maintain a close pulse on everything in development — so nothing lands as a surprise and every release has a content plan behind it Social-first content Think social-first on every piece of product content — asking not just “what are we saying” but “how does this look on LinkedIn, how does this work
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