Payscale
Marketing
ContentMarketingManager
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“Content Marketing Manager at Payscale. Skills: Content development, Demand generation, AI-assisted content, Project management. Write and produce strategic content. Develop derivative content from cornerstone assets”
What You'll Achieve.
Drive pipeline; Ensure output is accurate and on-brand; Make insights accessible; Tailor content to audience segments; Strengthen credibility and resonance; Inform and support social media publishing; Keep cross-functional work on track; Embed quality, consistency, and efficiency; Move the business forward
Industry & Context.
Editorial judgment; Accuracy assurance; Impact maximization; Research; Expert interviews; Iterative review; Performance data analysis; Workflow governance; Troubleshooting
What They're Looking For.
Must Have
Bachelor's degree in communications, English, literature, marketing, or equivalent professional experience, 5+ years of experience in market-facing content development and project coordination in a B2B environment, Demonstrated ability to manage multiple concurrent content projects with workback schedules and editorial deadlines, Writing skills across formats — long-form, short-form, and conversion-focused copy, Working knowledge of AP style or demonstrated adherence to an editorial style guide, Solid understanding of SEO, AEO, and GEO principles, Practical experience using AI tools (such as Claude) for research, content development, and workflow automation
Nice to Have
Experience in HR Tech, HCM, or B2B SaaS with a professional services component, Experience developing or synthesizing content from proprietary survey or research data, Proficiency with Asana for project and workflow management, Experience with SE
What You'll Do.
Write and produce strategic content
Develop derivative content from cornerstone assets
Weave customer evidence into content
Write and manage landing page copy
Manage the publication process end-to-end
Publish finalized content to Seismic
Maintain content organization
Manage content projects in Asana
Help establish and refine AI-assisted workflows
Contribute to shared measurement of content performance
How You'll Work.
Team & Collaboration
Content & Research team; Marketing operations; Website team; Sales enablement teams; Product teams; Product marketing teams; Data teams; Design teams; Marketing communications teams; Demand generation teams; Marketing operations teams
Communication Scope
Clear writing; Direct writing; Slack communication; Asana project descriptions
Process & Methodology
Project management, Workback schedules, Editorial deadlines, Asana, Templates, Automation, Structured handoffs
Full Job Description
ABOUT PAYSCALE Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, Payscale delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — empower top companies in the U.S. and businesses like Cintas, Leidos, Chipotle, Brookdale Senior Living, Ohio State University, American Airlines, and TJX Companies. Create confidence in your compensation. Payscale. To learn more, visit www.payscale.com http://www.payscale.com. Job Summary Sitting on the Content & Research team and reporting to the Manager of Content & Research, you will own middle- and bottom-of-funnel content that supports demand generation and nurture programs — transforming proprietary research, product innovation, and customer evidence into content that drives pipeline. This is a full content lifecycle position. You will ideate and develop content, shepherd it through internal review, design, publication, and sales enablement, and coordinate handoffs across shared workflows. You will also play an active role in building the systems that allow the team to produce high-quality content efficiently and consistently. This role is part of Payscale’s AI-enabled content engine. You will use Claude, Gamma, and other AI tools to enhance research, narrative development, and content production, while bringing the editorial judgment needed to ensure output is accurate and on-brand. What You'll Do Content Development • Write and produce strategic content — whitepapers, guides, templates, expert briefs —that support nurture sequences and demand generation across the funnel • Develop derivative content from cornerstone assets like proprietary research reports, making insights accessible, campaign-relevant, and tailored to different audience segme
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