Pavago
Fintech
ContentMarketingManager
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“Content Marketing Manager at Pavago. Skills: Content marketing, Brand growth, Organic marketing, SEO. Develop content strategy. Execute content strategy”
What You'll Achieve.
Build brand authority; Drive organic growth; Increase inbound opportunities; Grow audience; Increase engagement; Improve SEO rankings; Increase organic traffic; Increase discoverability; Increase webinar participation; Increase podcast participation; Increase community participation; Increase media mentions; Increase brand amplification
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
3–5 years content marketing experience, 3–5 years brand growth experience, 3–5 years digital marketing experience, Portfolio showcasing results, Manage organic social media growth, AI-powered content tools experience, AI-powered video tools experience, Proficiency with Google Analytics, Proficiency with Google Search Console, SEO fundamentals understanding, Keyword research understanding, On-page optimization understanding, Excellent copywriting skills, Excellent storytelling skills, Excellent content strategy skills
Nice to Have
Fintech background, SaaS background, Cross-border payments background, Diaspora-focused business background, Podcast launch experience, Webinar launch experience, Founder-led media initiatives experience, Newsletter growth familiarity, Audience nurturing familiarity, Digital PR experience, Media outreach experience, Brand amplification campaigns experience, Fintech audiences understanding, Community-driven growth models understanding
What You'll Do.
Develop content strategy
Execute content strategy
Build brand authority
Create thought leadership
Create educational content
Manage content calendar
Identify content opportunities
Optimize content strategy
Create long-form articles
Create LinkedIn posts
Create founder-led content
Develop AI-powered video
Manage organic social media
Grow organic presence
Write compelling content
Optimize content for engagement
Optimize content for visibility
Align content with brand voice
Conduct keyword research
Implement SEO strategies
Optimize website content
Improve organic rankings
Improve organic traffic
Improve discoverability
Monitor SEO performance
Collaborate on content optimization
Update evergreen content
Launch podcast initiatives
Launch webinar initiatives
Manage podcast initiatives
Manage webinar initiatives
Coordinate speaking opportunities
Coordinate guest outreach
Coordinate event promotion
Build engagement in communities
Support audience nurturing
Support community development
Drive participation in media
Drive engagement across media
Execute media outreach
Coordinate brand collaborations
Identify visibility opportunities
Support founder branding
Amplify thought leadership
Track content performance
Report content performance
Report organic growth
Report campaign outcomes
Analyze audience behavior
Optimize strategy based on data
Improve performance across channels
Present recommendations to leadership
How You'll Work.
Team & Collaboration
Work with leadership; Collaborate on optimization
Communication Scope
Written English
Full Job Description
### **Content Marketing Manager (Fintech Growth)** **Position Type:** Full-Time, Remote **Location:** Pakistan **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a strategic and execution-focused Content Marketing Manager to build brand authority, drive organic growth, and lead the complete content marketing function for a fast-growing fintech company. This role is responsible for developing and executing a high-impact content strategy across social media, SEO, thought leadership, newsletters, podcasts, webinars, and digital PR initiatives. You’ll work directly with leadership to position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services. This is not a basic social media management role. We’re looking for someone who understands how to turn content into brand authority, audience growth, engagement, and inbound opportunities through consistent storytelling and multi-channel execution. The ideal candidate is highly creative, analytical, proactive, and comfortable owning both content strategy and hands-on execution in a fast-paced startup environment. ### **What You’ll Own** ### **Content Strategy & Brand Growth** • Develop and execute a comprehensive content marketing strategy aligned with company growth goals • Build brand authority through thought leadership, storytelling, and educational content • Maintain and manage a rolling 30-day content calendar across multiple channels • Identify content opportunities tied to fintech trends, diaspora audiences, and cross-border finance topics • Continuously optimize content strategy based on engagement, SEO performance, and audience insights ### **Content Creation & Organic Marketing** • Create long-form articles, LinkedIn posts, newsletters, case studies, and founder-led thought leadership content • Develop short-form and AI-powered video content using modern creative tools • Manage and grow organic presence across LinkedIn, X, Instagram, YouTube
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