Pavago
Fintech
ContentMarketingManager
Neural analysis suggests this role is
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“Content Marketing Manager at Pavago. Skills: Content Marketing, Brand Growth, SEO, Organic Growth. Develop and execute content marketing strategy. Build brand authority through content”
What You'll Achieve.
Build brand authority; Drive organic growth; Lead content marketing function; Position company as trusted voice; Turn content into brand authority; Audience growth; Engagement; Inbound opportunities; Consistent storytelling; Multi-channel execution; Align content with company growth goals; Improve organic rankings; Increase visibility; Drive participation and engagement; Support founder branding; Increase brand authority; Business momentum
Industry & Context.
Analytical mindset; Ability to connect content performance to business growth
What They're Looking For.
Must Have
3–5 years of experience in content marketing, brand growth, or digital marketing, portfolio showcasing content-driven growth and engagement results, Experience managing organic social media growth strategies, Hands-on experience with AI-powered content and video tools, Proficiency with Google Analytics (GA4) and Google Search Console, understanding of SEO fundamentals including keyword research and on-page optimization, Excellent copywriting, storytelling, and content strategy skills
Nice to Have
Background in fintech, SaaS, cross-border payments, or diaspora-focused businesses, Experience launching podcasts, webinars, or founder-led media initiatives, Familiarity with newsletter growth and audience nurturing strategies, Experience with digital PR, media outreach, or brand amplification campaigns, Understanding of fintech audiences and community-driven growth models
What You'll Do.
Develop and execute content marketing strategy
Build brand authority through content
Manage content calendar
Identify content opportunities
Optimize content strategy
Create long-form articles
Develop video content
Manage organic social media presence
Write audience-focused content
Conduct keyword research
Optimize website and content for SEO
Improve organic rankings and traffic
Monitor SEO performance
Launch podcast or webinar initiatives
Coordinate speaking opportunities
Build engagement in digital communities
Execute digital PR initiatives
Coordinate partnerships and collaborations
Track and report on content performance
Analyze audience behavior
How You'll Work.
Team & Collaboration
Work directly with leadership; Collaborate on content optimization
Communication Scope
Excellent written English communication skills; Storytelling
Process & Methodology
Manage content calendar, Coordinate speaking opportunities, Coordinate partnerships and collaborations
Full Job Description
### **Content Marketing Manager (Fintech Growth)** **Position Type:** Full-Time, Remote **Location:** Pakistan **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a strategic and execution-focused Content Marketing Manager to build brand authority, drive organic growth, and lead the complete content marketing function for a fast-growing fintech company. This role is responsible for developing and executing a high-impact content strategy across social media, SEO, thought leadership, newsletters, podcasts, webinars, and digital PR initiatives. You’ll work directly with leadership to position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services. This is not a basic social media management role. We’re looking for someone who understands how to turn content into brand authority, audience growth, engagement, and inbound opportunities through consistent storytelling and multi-channel execution. The ideal candidate is highly creative, analytical, proactive, and comfortable owning both content strategy and hands-on execution in a fast-paced startup environment. ### **What You’ll Own** ### **Content Strategy & Brand Growth** • Develop and execute a comprehensive content marketing strategy aligned with company growth goals • Build brand authority through thought leadership, storytelling, and educational content • Maintain and manage a rolling 30-day content calendar across multiple channels • Identify content opportunities tied to fintech trends, diaspora audiences, and cross-border finance topics • Continuously optimize content strategy based on engagement, SEO performance, and audience insights ### **Content Creation & Organic Marketing** • Create long-form articles, LinkedIn posts, newsletters, case studies, and founder-led thought leadership content • Develop short-form and AI-powered video content using modern creative tools • Manage and grow organic presence across LinkedIn, X, Instagram, YouTube
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