Parkade
Tech / AI / Software
ContentMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Content Marketing Manager at Parkade. Skills: Content Marketing, SEO, Demand Generation, Editorial Ownership, Customer Storytelling. Build the full funnel content engine. Create SEO content, pillar pages, case studies, newsletters, video scripts, and executive thought leadership”
What You'll Achieve.
Content that drives organic pipeline and shortens sales cycles because buyers arrive to calls already educated; Hit pipeline or traffic targets; Grown organic traffic at a prior company and have the numbers to show for it; Build for MQLs and sourced opportunities, not page views alone; Report on organic traffic, rankings, content sourced pipeline, and sales asset adoption; Kill what is not working; Double down on what is
Industry & Context.
What They're Looking For.
Must Have
3 to 6 years in B2B SaaS content marketing, Owned a content calendar and hit pipeline or traffic targets, Familiar with working with Demand Gen campaigns, Write quickly, cleanly, and with point of view, Published work you are proud to put in front of a skeptical buyer, Know your way around keyword research, on page SEO, internal linking, Grown organic traffic at a prior company and have the numbers to show for it, Tell a story, Know how to interview a customer and turn the transcript into a narrative that a buyer wants to read, Experience partnering closely with Demand Gen or Growth teams to build content that resonates with a specific persona, Understand how to map content and create assets that actually power a demand gen engine, Treat content as a pipeline function, not a vanity metric function, Build for MQLs and sourced opportunities, not page views alone, Ship on deadline, Manage freelancers without drama, Keep the trains running on 4 to 6 live assets at any time, Partner with sales and PMM without getting territorial, Turn AE feedback and customer calls into your next piece, Use AI tools to accelerate research, outline drafting, and editing, Know where AI helps and where it produces slop
Nice to Have
PropTech, real estate, or multifamily experience, Experience at a Series A or Series SaaS company, Video scripting or podcast production, Hubspot CMS and Hubspot marketing hub fluency, A published portfolio of case studies, pillar pages, and SEO wins
What You'll Do.
Build the full funnel content engine
and executive thought leadership
Build and run the editorial calendar across blog
Set the bar for voice
Own the organic search strategy end to end
Research keywords that multifamily operators and regional managers search for
Build pillar pages and supporting clusters that rank and convert
Run the case study motion
Work with the Director of Demand Generation on integrated campaigns
Produce the gated reports
and landing pages that feed paid
and lifecycle programs
Repurpose every asset into social
Hire and manage a bench of writers
Keep quality high and costs predictable
Report on organic traffic
content sourced pipeline
and sales asset adoption
Kill what is not working
Double down on what is
How You'll Work.
Team & Collaboration
Collaborate often with brand, product and field marketing, as well as the sales team; Partnering closely with Demand Gen or Growth teams; Partner with sales and PMM without getting territorial; Turn AE feedback and customer calls into your next piece
Communication Scope
Interview customers; Write quickly, cleanly, and with point of view; Published work you are proud to put in front of a skeptical buyer
Process & Methodology
Manage freelancers without drama, Keep the trains running on 4 to 6 live assets at any time
Full Job Description
Content Marketing Manager Competitive base, plus performance bonus and equity Full time. Remote. About Parkade Parkade is a B2B2C SaaS platform that modernizes private parking for apartments, mixed use, and offices. We help buildings replace stickers, hang tags, and spreadsheets with a fully automated, self-serve app for parking management, enforcement, and customer service. We integrate with major Property Management Systems (PMS) and gate hardware, turning parking into a frictionless experience that lifts Net Operating Income (NOI) for our clients. With a successful Series A behind us, a proven sales process, and a customer base that loves the product, Parkade is in hypergrowth. We are on a mission to become the default parking software for the multifamily industry, and we need your help to get there. About The Role The Content Marketing Manager owns how Parkade educates the multifamily industry. You will build the full funnel content engine that draws buyers in, holds their attention, and moves them toward a sales conversation. Your work will cover SEO content, pillar pages, case studies, newsletters, video scripts, and executive thought leadership. You will report to the Director of Demand Generation, and collaborate often with brand, product and field marketing, as well as the sales team. As the first dedicated content hire, you will set the editorial standard, manage freelancers, and build the content calendar. The single indicator of success in this role: content that drives organic pipeline and shortens sales cycles because buyers arrive to calls already educated. Why This Role Matters - Editorial ownership: Build and run the editorial calendar across blog, newsletter, long form guides, and video. Set the bar for voice, quality, and cadence. - SEO engine: Own the organic search strategy end to end. Research keywords that multifamily operators and regional managers search for. Build pillar pages and supporting clusters that rank and convert. - Customer storie
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