Craver
tech startup
ContentMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Content Marketing Manager at Craver. Skills: Content Marketing, Organic growth, SEO, Data-driven decision making, Team leadership. Build a content engine that compounds over time. Grow blog traffic with SEO agency”
What You'll Achieve.
Driving organic growth; More pipeline from channels we own; Commercial impact; Connecting organic growth to pipeline or revenue; Scale output and quality beyond what an in-house team could deliver alone; Move faster, experiment more, and do more with less (AI/automation); Bring someone closer to becoming a Craver customer (content objective)
Industry & Context.
Turn data into decisions; Use metrics to make sharper decisions
What They're Looking For.
Must Have
3+ years in a B2B SaaS marketing role, with a track record that shows commercial impact, Track record of growing organic channels and connecting that growth to pipeline or revenue, Built and managed a network of contractors and agencies to scale output and quality beyond what an in-house team could deliver alone, Turn data into decisions, Driven SEO strategy at a programme level, Track record of creating nurturing flows that turn leads into customers and advocates, Used video to grow an audience or build brand credibility, Know how to use AI and automation to move faster, experiment more, and do more with less, A degree in Marketing, Communications, or Business, or equivalent experience
Nice to Have
Built the programme from scratch (organic channels), Know what it takes to produce video efficiently, Know whether what they're delivering is actually going to get Craver found (SEO agency management)
What You'll Do.
Build a content engine that compounds over time
Grow blog traffic with SEO agency
Experiment across formats and channels to find new organic audiences
Translate marketing strategy into a content plan
Manage Content Marketing Specialist
Own relationships with external contractors (SEO agency
Surface insights from data scientist
Package insights into reports
and proprietary research
Create thought leadership content
Create content that closes deals
Track metrics that connect content to commercial outcomes
Use metrics to make sharper decisions
How You'll Work.
Team & Collaboration
Work with Director of Marketing; Manage Content Marketing Specialist; Own relationships with external contractors; Work with data scientist; Arm the sales team with content
Communication Scope
Articulate
Process & Methodology
Break content plan into quarterly projects, weekly milestones, and daily priorities, Accountable for execution and results, Drive projects independently
Full Job Description
Hey! We're Craver, a Canadian tech startup on a mission to give local coffee shops & QSRs access to the same cutting-edge technology as the big players. Digital ordering tech, like mobile apps & loyalty programs, has fuelled the success of big brands like Starbucks, McDonald's and ShakeShack. We're hiring a Content Marketing Manager to help us bring that same tech to local, independent coffee shops & QSRs across the US & Canada. Oh — and we’re a great place to work, officially! We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old. ### What You’ll Be Doing **Driving organic growth.** You'll build a content engine that compounds over time — working with our SEO agency to grow blog traffic, experimenting across formats and channels to find new organic audiences, and doubling down on whatever's working. Success looks like more pipeline from channels we own, not channels we rent. **Owning the content plan.** You'll work with the Director of Marketing to translate Craver’s marketing strategy into a content plan — breaking it into quarterly projects, weekly milestones, and daily priorities. You're accountable for its execution and the results it drives. **Leading a small but mighty team.** You'll manage our Content Marketing Specialist, supporting their growth and making sure they're set up to do their best work. You'll also own relationships with our external contractors — SEO agency, writers, videographers, and others — and know when to bring in new resources. **Turning data into stories.** You'll work with our data scientist to surface insights that prove our impact and then package them into compelling reports, case studies, and proprietary research that gets us taken seriously in the coffee shop and QSR world. **Building Craver's authority.** You'll create thought leadership content — founder-led pieces, industry reports, co-branded content with partners — that establi
Applying for this Content Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Craver?
Real rants from real employees. Read before you apply.