Coder
AI Software Development
ContentMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Content Marketing Manager at Coder. Skills: Content marketing, Search programs, Content strategy. Build and manage long-form content programs. Lead search programs”
What You'll Achieve.
turns search intent into content that earns attention; shapes how Coder shows up in long-form campaigns, enterprise search, SEO, AIEO, and the web experiences; planning, producing, measuring, and improving content programs that perform over time; move campaigns from idea to launch; make every asset work harder; turns enterprise interest into revenue; turns user interest into OSS installs; connect audience needs, product priorities, search intent, and measurable outcomes; improve reach, engagement, and conversion; improve revenue and OSS conversion paths; keep content programs organized and moving
Industry & Context.
Use search, performance, and audience data to identify opportunities, prioritize work, and improve revenue and OSS conversion paths
What They're Looking For.
Must Have
Experience managing content campaigns or programs from inception through execution and measurement, Demonstrated ability to build and run search programs for distinct audiences, goals, and conversion paths, long-term planning skills and a clear system for organizing complex work, writing and editing judgment, with a focus on clarity, structure, and audience value, Confidence partnering with stakeholders, subject matter experts, and cross-functional teams, A practical understanding of SEO, AIEO, and how enterprise buyers and OSS users discover technical products through search, A collaborative, organized, and systematic approach to execution, Flexibility to re-prioritize based on what matters most right now, Genuine curiosity about AI and examples of experimenting with it in your workflows
Nice to Have
Content marketing experience in enterprise DevOps, infrastructure, AI, or agencies serving the space, Experience creating content for enterprise technology leaders, platform teams, or developer audiences, Experience building topic clusters, content hubs, pillar pages, or long-form editorial campaigns for multiple audience segments, Experience measuring content influence across search visibility, engagement, pipeline, or lifecycle performance
What You'll Do.
Build and manage long-form content programs
Plan content roadmaps
and publish high-quality assets
Collaborate across marketing
Repurpose larger assets
How You'll Work.
Team & Collaboration
Partner across marketing; Partner with subject matter experts; Collaborate across marketing to support launches, lifecycle moments, demand programs, and web experiences; Confidence partnering with stakeholders, subject matter experts, and cross-functional teams
Communication Scope
writing and editing judgment; focus on clarity, structure, and audience value; keep feedback clear
Process & Methodology
Build and manage content programs, long-term planning skills, clear system for organizing complex work, Build repeatable, scalable workflows
Full Job Description
We’re looking for a content marketer who plans ahead, builds durable programs, and turns search intent into content that earns attention. This role shapes how Coder shows up in long-form campaigns, enterprise search, SEO, AIEO, and the web experiences that help enterprise buyers and OSS users find us. You’ll play a significant role in planning, producing, measuring, and improving content programs that perform over time. You’ll partner across marketing and with subject matter experts to move campaigns from idea to launch, keep feedback clear, and make every asset work harder. What you’ll do here - Build and manage long-form content programs, from inception to distribution to measurement - Lead two connected search programs: one that turns enterprise interest into revenue, and one that turns user interest into OSS installs - Plan content roadmaps that connect audience needs, product priorities, search intent, and measurable outcomes - Draft, edit, and publish high-quality assets such as ebooks, reports, guides, landing pages, customer stories, and campaign content - Collaborate across marketing to support launches, lifecycle moments, demand programs, and web experiences - Repurpose larger assets into connected content paths that improve reach, engagement, and conversion - Use search, performance, and audience data to identify opportunities, prioritize work, and improve revenue and OSS conversion paths - Build repeatable, scalable workflows that keep content programs organized and moving What we’re looking for - Experience managing content campaigns or programs from inception through execution and measurement - Demonstrated ability to build and run search programs for distinct audiences, goals, and conversion paths - Strong long-term planning skills and a clear system for organizing complex work - Strong writing and editing judgment, with a focus on clarity, structure, and audience value - Confidence partnering with stakeholders, subject matter experts, and cross-funct
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