CallRail
ContentMarketingManager
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“Content Marketing Manager at CallRail. Skills: Content Marketing, Content Strategy, Writing, Editing, SEO. Develop and execute copy and content strategies that drive engagement at all stages of buyer and customer journeys. Ideate and write content - from case studies to blog posts, and ebooks”
What You'll Achieve.
Drive engagement at all stages of buyer and customer journeys; Help CallRail prospects and customers grow in marketing; Ensure timely publishing of high-quality, helpful, rich content; Maintain editorial quality and strategic oversight; Build a foundational understanding of how they work together and what problems they solve; Create and execute CallRail’s content strategy for ensuring engaging content is created for all buyer and customer personas in defined markets at every stage of the buyer’s journey; Align content initiatives with larger business goals; Help CallRail remain competitive and innovative; Expand reach and improve performance
What They're Looking For.
Must Have
4+ years of experience in content marketing, Excellent writing, editing, and communication skills editorial governance and grasp of modern, web-driven English, Highly organized and self-motivated with a high level of initiative, Excellent time management and project management skills, Experience managing and editing a large volume of content across formats and channels, Experience using AI tools to improve content research, creation, or workflow efficiency, Ability to efficiently research content topics, Creativity in ideating content, Foundational SEO knowledge, Ability to measure and monitor the results of initiatives and programs, Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or related or equivalent experience
Nice to Have
Experience in SaaS preferred
What You'll Do.
Develop and execute copy and content strategies that drive engagement at all stages of buyer and customer journeys
Ideate and write content - from case studies to blog posts
Create and align content marketing strategy to a growing understanding of who CallRail customers and leads are
what pain points they bring into a buying decision
and what stages exist in their particular journey toward conversion
write and/or edit content
Guide and/or create content in accordance with CallRail content strategy
Partner with internal and external contributors to ensure timely publishing of high-quality
Leverage AI tools to improve content research
Pay close attention to pre-determined success metrics for content strategy
Continuously learn about the CallRail platform
Seek out internal subject matter experts to strengthen perspective
Identify and manage third-party resources as required
Stay current on industry trends
and content marketing best practices
Champion experimentation with new content formats
AI-driven discovery channels
and evolving search behaviors
How You'll Work.
Team & Collaboration
Partnering with internal and external contributors; Collaborate with content team members; Partner with stakeholders across marketing and other departments
Communication Scope
Excellent writing, editing, and communication skills
Process & Methodology
Excellent time management and project management skills, Experience managing and editing a large volume of content across formats and channels
Full Job Description
The Position CallRail is looking for a Content Marketing Manager. The Content Marketing Manager will develop and execute copy and content strategies that drive engagement at all stages of buyer and customer journeys. In conjunction with the rest of the content and SEO team, the Content Marketing Manager focuses on ideating and writing content - from case studies to blog posts, and ebooks - designed to help CallRail prospects and customers grow in marketing. The Content Marketing Manager will constantly seek to create and align content marketing strategy to a growing understanding of who CallRail customers and leads are, what pain points they bring into a buying decision, and what stages exist in their particular journey toward conversion - then proposing, writing and/or editing content to this end. What You'll Do Efficiently guide and/or create content in accordance with CallRail content strategy - partnering with internal and external contributors to ensure timely publishing of high-quality, helpful, rich content. Leverage AI tools to improve content research, ideation, drafting, and optimization, while maintaining editorial quality and strategic oversight. Pay close attention to pre-determined success metrics for content strategy. Continuously learn about the CallRail platform, products, and AI capabilities to build a foundational understanding of how they work together and what problems they solve. Seek out internal subject matter experts to strengthen this perspective. Collaborate with content team members to create and execute CallRail’s content strategy for ensuring engaging content is created for all buyer and customer personas in defined markets at every stage of the buyer’s journey. Partner with stakeholders across marketing and other departments to identify content opportunities, determine ideal formats, and align content initiatives with larger business goals. Identify and manage third-party resources as required, including agencies, writers, etc. Stay cu
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