Vantage
FinOps
ContentMarketingLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Content Marketing Lead at Vantage. Skills: Content Strategy, Technical Writing, SEO, Editorial Direction, Brand Visibility, Pipeline Generation. Own the content strategy and editorial calendar, aligned to brand visibility (SEO/AEO), product, and pipeline priorities. Create high-credibility, technically accurate top-of-funnel content across formats, including blog posts, data reports, guides, and more”
What You'll Achieve.
Build our brand; Fuel our pipeline; Raise the bar on technical depth and credibility; Shape how Vantage shows up across the topics that define our category; Increase visibility; Drive measurable impact; Drive high quality and high intent traffic that converts
Industry & Context.
Analyze spending patterns in our own dataset; Iterate on copy, topics, and publishing formats to drive high quality and high intent traffic that converts; Optimize content refresh and scale top-performing assets
What They're Looking For.
Must Have
5+ years of B2B content marketing or journalism experience, ideally for technical products and/or to technical audiences, Exceptional writer and editor with a portfolio of technically credible content that has driven measurable impact, grasp of SEO/AEO fundamentals and how to win high-intent organic traffic, Experience developing content strategy and editorial calendars aligned to business goals, Ability to quickly go deep on technical products and translate complexity into clarity, Metrics-driven, analytical, and energized by reviewing progress and iterating based on what the data shows, High-agency and excited to build, Experience balancing strategic vision and hands-on execution to drive measurable impact in a fast-paced, high-growth environment, A kind person
Nice to Have
Ability to write simple SQL and do some data analysis to back up topics with hard data, Familiar with HTML and CSS, with an understanding of what good web layout looks and feels like, Familiarity with cloud infrastructure as an industry and DevOps as a profession
What You'll Do.
Own the content strategy and editorial calendar
aligned to brand visibility (SEO/AEO)
and pipeline priorities
Create high-credibility
technically accurate top-of-funnel content across formats
Stay on top of the latest news coming from cloud and AI providers as well as the market to find relevant topics to cover in depth
especially around cost optimization
Develop a understanding of Vantage's product value and the technical concepts that matter to our audience
translating them into clear
compelling narratives
Drive organic visibility and win high-intent topics through SEO and iterate on copy
and publishing formats to drive high quality and high intent traffic that converts
Support marketing with content for campaigns
Work with our design team to tell our story in a visually compelling way
Optimize content refresh and scale top-performing assets
Own Vantage's social media presence and voice
Support comms and PR efforts as needed
How You'll Work.
Team & Collaboration
Work with our design team to tell our story in a visually compelling way; Support comms and PR efforts as needed
Communication Scope
Exceptional writer and editor; Translate complexity into clarity; Clear and compelling narratives
Process & Methodology
Develop content strategy and editorial calendars aligned to business goals
Full Job Description
About Vantage: Vantage is the FinOps platform built for modern engineering teams, trusted by thousands of organizations including Block, FanDuel, Vercel, Temporal, and CircleCI, to manage and optimize infrastructure costs across hyperscalers, cloud providers, and foundational models. We're passionate about building a cloud cost transparency platform that helps enable everyone, from developers to enterprises, analyze, report, collaborate on, and optimize their cloud spend. Together we are a high-output team of ~55 employees based in New York City with a remote-friendly culture. Backed by $25M from Andreessen Horowitz and Scale Venture Partners, and prominent industry veterans: Matthew Prince (Co-Founder, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others. About the Role: Vantage is hiring a Content Marketing Lead to own the strategy, creation, and performance of content that builds our brand and fuels our pipeline. You'll set the editorial direction, write with a clear POV, raise the bar on technical depth and credibility, and shape how Vantage shows up across the topics that define our category, including in SEO and AEO. Our ideal candidate is a technically fluent marketer with sharp editorial instincts and a bias for action. We’re looking for someone who can develop a deep understanding of our market, translate it into clear and compelling content, and build authority in the cloud cost space. You'll research cloud and AI infrastructure topics, analyze spending patterns in our own dataset, and develop content that moves the pipeline needle and increases visibility. What You Will Do: - Own the content strategy and editorial calendar, aligned to brand visibility (SEO/AEO), product, and pipeline priorities - Create high-credibility, technically accurate top-of-funnel content across formats, including blog posts, data reports, guides,
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