Tripadvisor
ContentManager,Localization
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“Content Manager, Localization at Tripadvisor. Skills: Content localization, AI-driven workflows, User-centric content. Localize content. Write content”
What You'll Achieve.
Improve user engagement; Improve brand perception; Increase conversion; Scale content volumes
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years experience localization, 5+ years experience UX writing, 5+ years experience transcreation, 5+ years experience translation, 5+ years experience content design, 3+ years experience translation management systems, Native-level fluency Italian, Cultural authority Italian market
Nice to Have
Experience in travel industry
What You'll Do.
Shape content strategy
Define content strategies
Execute content strategies
Manage LLM-driven workflows
Leverage machine translation
Act as voice traveler
Synthesize user research
Synthesize market trends
Advocate for user needs
Collaborate with teams
Contribute to strategy
Ensure content adherence
Create linguistic assets
Maintain linguistic assets
Optimize linguistic assets
Operate within QA mentality
Identify content issues
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Marketing teams; Analytics teams; Research teams; Engineering teams; Design teams; Translation vendors
Full Job Description
Content Manager, Localization About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. Tripadvisor is looking for a Content Manager for our Italian market to develop outstanding, culturally-aligned experiences for a global audience. As a key representative of our users, you will ensure that our content fosters trust, resonates with local audiences, and increases conversion. You will be the bridge between global product vision and local cultural reality. This is a high-impact role where you will directly contribute to our business growth by improving user engagement and brand perception in one of our most important markets. You will be part of the Localization team and you will work with product, marketing, analytics, research, engineering, and design teams to influence every aspect of content creation. Job Location: Hybrid in the UK This role is a hybrid position that requires 2 days per week in our London office. What You'll Do Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. You’ll own the voice of your market, ensuring content is resonant, persuasive, and local-first. Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch. AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to
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