Horizontal Talent

Staffing and Recruiting

ContentManager

$75–85k St. Louis Park, Minnesota, United States FULL TIME
The Brief

“Content Manager at Horizontal Talent. Skills: Content strategy, Content creation, Digital marketing, AI-enabled workflows. Own global content strategy. Develop high-performing content”

What You'll Achieve.

Build brand awareness; Engage target audiences; Support demand generation; Contribute to revenue growth; Drive measurable impact; Elevate Horizontal’s reputation; Support lead generation; Support customer engagement; Support event follow-up; Support audience nurturing; Align email content with campaign goals; Align email content with audience segments; Align email content with conversion objectives; Improve website performance; Improve content ideation; Improve content research; Improve content drafting; Improve content editing; Improve content repurposing; Improve workflow efficiency; Scale content production; Improve speed to market; Support stronger content operations; Support brand awareness; Support demand generation; Support pipeline; Support revenue growth

Industry & Context.

Staffing and Recruiting

What They're Looking For.

Must Have

4-6 years of experience in content marketing, digital marketing, editorial strategy, or a related B2B marketing role, Exceptional B2B writing, editing, storytelling, and editorial judgment, supported by a portfolio of work, Proven ability to own multi-channel content strategy while also executing high-quality content across formats, working knowledge of social media, email marketing, SEO, website content, marketing automation, AI-enabled workflows, and performance reporting, project management, stakeholder management, and cross-functional collaboration skills, Ability to manage competing priorities and bring structure to ambiguous requests in a fast-paced environment

Nice to Have

Experience in staffing, recruiting, workforce solutions, professional services, technology, or another B2B industry is highly preferred, Sprout Social experience strongly preferred, HubSpot or similar platform experience preferred, Experience with HubSpot or similar marketing automation platforms is preferred

What You'll Do.

Own global content strategy

Develop high-performing content

Shape and execute integrated content strategy

Build brand awareness

Engage target audiences

Support demand generation

Contribute to revenue growth

Own editorial calendar

Manage end-to-end content workflow

Collaborate with global marketing teams

Identify content repurposing opportunities

and develop B2B content

Translate complex topics

Apply editorial judgment

Develop brand visibility content

Own global social media strategy

Manage social content planning

Monitor engagement and audience growth

Support employee advocacy

Build and manage email campaigns

Develop automated workflows

Analyze and optimize email performance

Create and optimize website content

Apply SEO fundamentals

Identify automation opportunities

Develop practical ways to use AI

Stay current on AI trends

Manage multiple content priorities

Coordinate content intake

Collaborate with executives

Bring structure to ambiguous requests

Support event-related content

Track and report content performance

Use data to evaluate content effectiveness

Connect content performance to goals

Continuously optimize content strategy

Measure and optimize content performance

How You'll Work.

Team & Collaboration

Partner closely with marketing, digital strategy, sales, HR, subject matter experts, and executive leadership; Collaborate with cross-functional partners across the organization; Collaborate with global marketing teams; Partner with marketing and sales stakeholders; Partner with the Director of Digital and Web Strategy; Collaborate with executives, SMEs, sales, HR, events, creative, digital, and global marketing colleagues; Partner with the Events Specialist and broader marketing team

Communication Scope

Communication skills

Process & Methodology

Manage multiple content priorities, timelines, stakeholders, and deadlines, Coordinate content intake, prioritization, production, review, approvals, and distribution, Bring structure to ambiguous requests, Manage feedback, Translate business needs into actionable content plans

Free ATS check

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