Horizontal Talent
Staffing and Recruiting
ContentManager
“Content Manager at Horizontal Talent. Skills: Content strategy, Content creation, Digital marketing, AI-enabled workflows. Own global content strategy. Develop high-performing content”
What You'll Achieve.
Build brand awareness; Engage target audiences; Support demand generation; Contribute to revenue growth; Drive measurable impact; Elevate Horizontal’s reputation; Support lead generation; Support customer engagement; Support event follow-up; Support audience nurturing; Align email content with campaign goals; Align email content with audience segments; Align email content with conversion objectives; Improve website performance; Improve content ideation; Improve content research; Improve content drafting; Improve content editing; Improve content repurposing; Improve workflow efficiency; Scale content production; Improve speed to market; Support stronger content operations; Support brand awareness; Support demand generation; Support pipeline; Support revenue growth
Industry & Context.
What They're Looking For.
Must Have
4-6 years of experience in content marketing, digital marketing, editorial strategy, or a related B2B marketing role, Exceptional B2B writing, editing, storytelling, and editorial judgment, supported by a portfolio of work, Proven ability to own multi-channel content strategy while also executing high-quality content across formats, working knowledge of social media, email marketing, SEO, website content, marketing automation, AI-enabled workflows, and performance reporting, project management, stakeholder management, and cross-functional collaboration skills, Ability to manage competing priorities and bring structure to ambiguous requests in a fast-paced environment
Nice to Have
Experience in staffing, recruiting, workforce solutions, professional services, technology, or another B2B industry is highly preferred, Sprout Social experience strongly preferred, HubSpot or similar platform experience preferred, Experience with HubSpot or similar marketing automation platforms is preferred
What You'll Do.
Own global content strategy
Develop high-performing content
Shape and execute integrated content strategy
Build brand awareness
Engage target audiences
Support demand generation
Contribute to revenue growth
Own editorial calendar
Manage end-to-end content workflow
Collaborate with global marketing teams
Identify content repurposing opportunities
and develop B2B content
Translate complex topics
Apply editorial judgment
Develop brand visibility content
Own global social media strategy
Manage social content planning
Monitor engagement and audience growth
Support employee advocacy
Build and manage email campaigns
Develop automated workflows
Analyze and optimize email performance
Create and optimize website content
Apply SEO fundamentals
Identify automation opportunities
Develop practical ways to use AI
Stay current on AI trends
Manage multiple content priorities
Coordinate content intake
Collaborate with executives
Bring structure to ambiguous requests
Support event-related content
Track and report content performance
Use data to evaluate content effectiveness
Connect content performance to goals
Continuously optimize content strategy
Measure and optimize content performance
How You'll Work.
Team & Collaboration
Partner closely with marketing, digital strategy, sales, HR, subject matter experts, and executive leadership; Collaborate with cross-functional partners across the organization; Collaborate with global marketing teams; Partner with marketing and sales stakeholders; Partner with the Director of Digital and Web Strategy; Collaborate with executives, SMEs, sales, HR, events, creative, digital, and global marketing colleagues; Partner with the Events Specialist and broader marketing team
Communication Scope
Communication skills
Process & Methodology
Manage multiple content priorities, timelines, stakeholders, and deadlines, Coordinate content intake, prioritization, production, review, approvals, and distribution, Bring structure to ambiguous requests, Manage feedback, Translate business needs into actionable content plans
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