ContentLead

TL;DR Own Anon's organic content engine as a sub-function of growth. Plan, produce, publish, and repurpose content across SEO and social, interview subject-matter experts and customers, and make sure sales has the proof assets they need. You may use external creators for volume — your job is the strategy, the editorial bar, and the through-line. WHY THIS ROLE EXISTS We want consistent, on-strategy content across our owned channels — and we want it owned in-house, not contracted out. In our experience, contracting out the strategy of content is what makes it generic. Contracting out the production of content is fine and expected. This role sits inside the growth function and will likely report into the Growth Lead. WHAT YOU'LL DO - Set the editorial and creative strategy across SEO content, social (LinkedIn, X, Instagram, etc.), paid ad creative, and sales enablement. - Generate content with AI as the default production engine. Written long-form and short-form, plus image and video ad creatives — using text, image, and video generation tools to produce variations at a volume manual production can't match. - Run the content pipeline end-to-end: topic/angle selection → keyword/intent → brief → generate → edit → publish → distribute → repurpose → measure. - Produce ad creative at scale. Spin up dozens of image and video variants per concept so the Growth Lead always has fresh creative to test across paid and social. Treat creative as an experiment input, not a one-off deliverable. - Interview internal SMEs and customers to extract real insight — generic, AI-flavored content is the failure mode we're hiring against. Your edge is feeding models the right raw material and taste, not prompting from nothing. - Build reusable content systems. Prompt libraries, brand/voice guidelines, and templates so quality holds as volume scales — and so our internal tools can lean on them. - Pull in contractors for the work AI can't do well yet, while keeping voice, brand, and quality cons