Hilbert

Tech / AI / Software

ContentLead

san francisco, california, united states FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Content Lead at Hilbert. Skills: content engine, editorial strategy, video and media programming, sales enablement materials, customer stories, website copy, thought leadership. build and run Hilbert’s content engine from the ground up. Own Hilbert’s editorial voice and brand positioning across all channels”

What You'll Achieve.

position Hilbert as the most credible voice in the room on B2C growth intelligence; build a presence that compounds; attracted a real audience over time; content is not a function that operates independently of the commercial motion; built enablement materials that people on the sales team actually used

Industry & Context.

Tech / AI / Software

What They're Looking For.

Must Have

5+ years of content and marketing experience at a B2B technology company, at least part of that time spent in a founding or near-founding content capacity, produced content across the full B2B stack: thought leadership and brand, SEO and organic, sales enablement, video, customer evidence, and website copy, understand B2C growth mechanics well enough to write about them accurately and translate them for an audience of practitioners, owned a video or media program end-to-end, sharp editor, worked closely with sales and GTM teams, comfortable in a fast-moving, small team environment

Nice to Have

has already run this function, or a large piece of it, and knows both what works and what is overrated, shipped content that changed how an audience thought about a problem, and you can prove it, content calendars are table stakes. What you care about is the architecture behind them — which formats compound, which audiences you are actually building, what the flywheel looks like at scale, Vague claims, hollow thought leadership, and content that could have been written by anyone are things you treat as professional failures, built enablement materials that people on the sales team actually used

What You'll Do.

build and run Hilbert’s content engine from the ground up

Own Hilbert’s editorial voice and brand positioning across all channels

Ensure that everything published under the Hilbert name reflects a clear

and consistent point of view on B2C growth intelligence

Write and publish original long-form content: essays

and category-defining pieces that position Hilbert as the authoritative voice for operators who take B2C growth seriously

Drive Hilbert’s organic content strategy: identify the topics

and channels where the audience is paying attention

and build a presence that compounds

Own the LinkedIn presence for both the company page and founder voices — content strategy

and amplification logic

Own end-to-end production of Hilbert Space

our videocast series featuring growth leaders

Handle guest pipeline

pre-production research

Build and execute an education video strategy for Hilbertl: explainer content on B2C growth mechanics

and concepts like cohort economics

and agentic growth infrastructure

Produce the content the sales team needs to close: one-pagers

competitive positioning documents

objection-handling resources

and tailored collateral for specific verticals or account types

Build Hilbert’s customer story library: case studies

outcome-driven proof points

and reference materials that translate what Hilbert has done for customers into language that resonates with new prospects

How You'll Work.

Team & Collaboration

worked closely with sales and GTM teams

Process & Methodology

content calendars are table stakes. What you care about is the architecture behind them — which formats compound, which audiences you are actually building, what the flywheel looks like at scale

Full Job Description

Hilbert is a scalable, data science-first growth infrastructure that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that move sustainable growth. Fully agentic by design, Hilbert compresses months-long decision cycles into minutes. From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. We're also co-building alongside leading AI companies. A small, select group of growth operators sit at the core of our company. These minds shape how Hilbert's intelligence layer evolves, how customers grow, and how the company goes to market.   THE ROLE You will build and run Hilbert’s content engine from the ground up: editorial strategy, video and media programming, sales enablement materials, customer stories, website copy, and the thought leadership that makes Hilbert the most credible voice in the room on B2C growth intelligence. Core Responsibilities BRAND, THOUGHT LEADERSHIP & ORGANIC PRESENCE - Own Hilbert’s editorial voice and brand positioning across all channels. Ensure that everything published under the Hilbert name reflects a clear, earned, and consistent point of view on B2C growth intelligence. - Write and publish original long-form content: essays, frameworks, and category-defining pieces that position Hilbert as the authoritative voice for operators who take B2C growth seriously. - Drive Hilbert’s organic content strategy: identify the topics, formats, and channels where the audience is paying attention, and build a presence that compounds. - Own the LinkedIn presence for both the company page and founder voices — content strategy, publishing cadence, and amplification logic. VIDEO & MEDIA PROGRAMMING - Own end-to-end production of Hilbert Space, our videocast series featuring growth leaders. Handle guest pipeline, pre-production research, editorial direction, distribution, and clip strategy. - Build and execute an education video strategy for H

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