OpenAI

Marketing

ContentLead,APAC

S$165–245k ~AI est. Singapore FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Content Lead, APAC at OpenAI. Lead APAC content strategy. Build editorial roadmap”

Industry & Context.

Marketing
Problems you'll solve

Prioritization decisions

What They're Looking For.

Must Have

10+ years experience, Content marketing experience, Editorial strategy experience, Brand storytelling experience, Integrated marketing experience, Content strategy ownership, Exceptional editorial judgment, Exceptional communication skills, Translate global strategy, Build scalable content processes, Make prioritization decisions, Operate across strategic planning, Operate across hands-on content shaping

Nice to Have

AI experience, Developer platforms experience, Technical products experience, Emerging technology experience, APAC markets familiarity, Localization familiarity, Multilingual content workflows familiarity, Customer storytelling experience, Community storytelling experience, Startup storytelling experience, Developer storytelling experience

What You'll Do.

Lead APAC content strategy

Build editorial roadmap

Shape high-quality content

Partner with global content teams

Partner with Product Marketing

Partner with Global Affairs

Partner with Creative

Partner with regional marketing

Create repeatable processes

Identify compelling APAC stories

Advise regional stakeholders

Manage external agencies

Manage localization partners

Manage production resources

How You'll Work.

Team & Collaboration

Cross-functional partnership; Global content teams; Product Marketing; Comms; Global Affairs; Brand; Creative; Regional marketing teams

Communication Scope

Communication skills

Process & Methodology

Editorial planning, Prioritization decisions

Full Job Description

About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, responsible deployment, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences. About the Role We are seeking an experienced APAC Content Lead to shape how OpenAI shows up through content across the Asia-Pacific region. This is a senior regional role for a content strategist and editorial leader who can translate global priorities into locally resonant narratives, build a high-quality content operating model, and help audiences across APAC understand OpenAI's products, stories, and impact with clarity and trust. The role spans content strategy, editorial planning, storytelling, launch and campaign support, regional proof points, and cross-functional partnership. The ideal candidate combines strong writing and editorial judgment with the ability to build systems, influence senior stakeholders, and operate across diverse markets and audiences. Key Responsibilities - Lead APAC content strategy across priority audiences, markets, campaigns, launches, and regional moments. - Build an editorial roadmap that connects global marketing priorities with APAC opportunities and content gaps. - Develop and shape high-quality content including stories, narratives, campaign assets, event content, educational materials, customer and builder proof points, and executive-facing materials. - Partner with global content, Product Marketing, Comms, Global Affairs, Brand, Creative, and regional marketing teams to ensure content is accurate, distinctive, and regionally relevant. - Create repeatable processes for intake, prioritization, review, localization, production, and performance measurement. - Identify and elevate compelling APAC stories from customers, developers, startups, partners, and communities. - Advise region

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