NBCUniversal
media and entertainment
ContentInsightsCoordinator
“Content Insights Coordinator at NBCUniversal. Skills: insights, data analysis, strategic recommendations. Complete any other tasks as assigned. Collaborate with consumer-focused teams”
What You'll Achieve.
improve audience performance; improve our audiences; sizing markets for marketing initiatives; defining and understanding the viewer experience; optimize promo-planning campaigns; defining relevant reports and metrics; track app UX; subscriber acquisition and retention; tracking platform performance and consumption; provide cohesive recommendations to improve audiences; meet business needs; identify opportunities for improving content discovery; programming decisions; overall audience performance; grow our performance appropriately; foster an audience- and data-centric mindset; gain insights into user acquisition/conversion; engagement, preferences, and trends; making data-driven recommendations for optimization; better product and market understanding
Industry & Context.
analytical critical thinker; problem-solving skills; translate data into actionable insights; analytical abilities
external candidates may be required to attend an in-person interview
What They're Looking For.
Must Have
Advanced English and Spanish, 2-3 years of relevant experience working with insights, 2+ years of relevant research/insights experience, Bachelor’s degree in business, data analytics, marketing, statistics, economics, management information systems, mathematics, or related field
Nice to Have
Portuguese is a plus, media preferred including TV, cross platform, agency or consumer research, content insights is a plus, 1+ years of experience supporting a Streaming/TV network group, Demonstrated analytical critical thinker, Excellent analytical and problem-solving skills, presentation, communication, and writing skills in both English and Spanish, Self-starter and proactive thinker, Ability to identify, distill, and articulate clear and actionable brand stories, insights, and recommendations from a variety of data sources, proven multitasker with the ability to manage numerous projects independently, quantitative and qualitative skills, Experience leading quantitative and qualitative studies, Deep knowledge of the competitive media landscape across different Latin American markets, knowledge and understanding of the CTV and television industry, Proficiency with Streaming, TV, and Digital metrics tools, data visualization platforms such as IBOPE Instar Analytics, Comscore, Tableau, and Power BI, Knowledge of SQL, Python, and/or R is a plus, Advanced studies in Business or Data Analytics
What You'll Do.
Complete any other tasks as assigned
Collaborate with consumer-focused teams
Define strategies to improve audiences
Provide insights-based recommendations
Keep stakeholders up to date on audience trends
Learn how programming rights work
Analyze audience behavior
Analyze subscriber and user consumption behavior
Continuously monitor and evaluate effectiveness
Turn datasets into stories
How You'll Work.
Team & Collaboration
Collaborate with the consumer-focused teams; Partner with the heads of Content, Marketing, and Creative; Identify opportunities to create efficiencies among department peers; Collaborate with the Sales Insights team
Communication Scope
Advanced English (written and verbal); Advanced Spanish (written and verbal); presentation skills; writing skills; articulate clear and actionable brand stories
Process & Methodology
manage numerous projects independently
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