Skyscanner
Travel
ContentDesigner,CRM
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Content Designer, CRM at Skyscanner. Skills: Content design, CRM, AI, Experimentation. Bring content design approach to CRM experiences. Automate and evolve lifecycle marketing at scale”
What You'll Achieve.
Help automate and evolve lifecycle marketing at scale; Drive personalised interactions; Create smarter, more tailored experiences; Help travellers feel confident they've booked the right trip
Industry & Context.
What They're Looking For.
Must Have
Content design or marketing-led content design experience in a digital product or CRM environment, Worked with CRM channels like email, push or in-app notifications, Understand localisation and how content flexes across languages, cultures and contexts, Keen to explore (or already using) AI and automation to improve workflows and scale content, Knack for behavioural framing and conversion best practices—or you’re keen to learn
Nice to Have
Bonus points for social media channel experience
What You'll Do.
Bring content design approach to CRM experiences
Automate and evolve lifecycle marketing at scale
optimise and scale insights across traveller journeys
Use data to inform messaging approach
Develop content frameworks that scale
Drive personalised interactions
Craft supportive end-to-end user journeys
Translate strategy into consistent messaging
Create high-performing content for tests
optimise and evolve content
Craft and refine content and systems
Create scroll-stopping moments
Champion company voice
Design content for personalisation
Design cohesive end-to-end experiences
How You'll Work.
Team & Collaboration
Work closely with LCM managers, Brand, Product and Engineering; Great at working across teams; Managing requests; Keeping things moving smoothly
Communication Scope
Collaborative communicator
Full Job Description
About Skyscanner Everyone loves travelling, but planning is not without its challenges️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily . Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all . Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here) Now, we’re on the lookout for a Content Designer, CRM to help us bring that vision to even more travellers. About the role Hybrid As the Lifecycle Marketing Content Designer, you’ll bring a content design approach to CRM experiences — combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale. We’re after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys — from onboarding and engagement to re-activation. You’ll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We’re an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels. You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys. But to our travellers, you’re the geeky travel pal helping them feel confident that they’ve booked the right trip at the right ti
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