Skyscanner
ContentDesigner,CRM
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Content Designer, CRM at Skyscanner. Skills: Content design, CRM, AI, Experimentation. Create high-performing content for tests. Use AI to scale content”
What You'll Achieve.
Automate and evolve lifecycle marketing at scale; Drive personalised interactions; Create smarter, more tailored experiences; Help travellers feel confident
What They're Looking For.
Must Have
Content design experience in a digital product or CRM environment, Experience with CRM channels like email, push or in-app notifications, Understanding of localisation and how content flexes across languages, cultures and contexts, Experience using AI and automation to improve workflows and scale content, Experience with behavioural framing and conversion best practices
Nice to Have
Social channel experience, Keen to learn behavioural framing and conversion best practices
What You'll Do.
Create high-performing content for tests
Use AI to scale content
Craft and refine content
Design for personalisation
Connect the journey across channels
How You'll Work.
Team & Collaboration
Work closely with LCM managers, Brand, Product and Engineering; Collaborate across teams; Manage requests; Keep things moving smoothly
Communication Scope
Collaborative communicator
Full Job Description
About Skyscanner Everyone loves travelling, but planning is not without its challenges️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily . Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all . Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here) Now, we’re on the lookout for a Content Designer, CRM to help us bring that vision to even more travellers. About the role Hybrid As the Lifecycle Marketing Content Designer, you’ll bring a content design approach to CRM experiences — combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale. We’re after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys — from onboarding and engagement to re-activation. You’ll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We’re an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels. You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys. But to our travellers, you’re the geeky travel pal helping them feel confident that they’ve booked the right trip at the right ti
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