Debenhams Group

Apparel & Fashion

ContentCreator

£35–55k ~AI est. Manchester, England, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Content Creator at Debenhams Group. Skills: Content creation, Social media trends, Brand awareness. Create social-first content. Develop creative content ideas”

What You'll Achieve.

Drives engagement; Drives awareness; Drives brand love; Optimise future content

Industry & Context.

Apparel & Fashion

What They're Looking For.

Must Have

Previous content creation experience, Understand TikTok, Instagram, social media trends, Passion for fashion, sport, youth culture, Naturally creative, Confident generating ideas, Excellent communication skills, Excellent organisational skills, Ability to work at pace, Manage multiple projects

Nice to Have

Experience in fashion, retail, lifestyle brands, Experience working with influencers, Basic content editing skills, Understanding of social media analytics, Culturally connected, Comfortable challenging convention, Explore new technologies including AI

What You'll Do.

Create social-first content

Develop creative content ideas

Identify and react to social trends

Support content calendar planning

Support content calendar execution

Attend influencer activations

Capture behind-the-scenes content

Capture real-time content

Work with influencers

Work with internal stakeholders

Maximise content output

Write creative concepts

Monitor content performance

Use insights to optimise content

Support community engagement

Support reactive social opportunities

How You'll Work.

Team & Collaboration

Social teams; Marketing teams; Creative teams; Influencer teams; Cross-functional teams

Communication Scope

Write captions; Write content briefs; Write creative concepts

Process & Methodology

Manage multiple projects

Full Job Description

**THE ROLE** At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences. boohooMAN is looking for a creative, trend-obsessed Content Creator to help bring the brand to life across our social channels. This role is all about understanding what our customer is engaging with, spotting trends before they peak, creating social-first content ideas and helping to deliver content that drives engagement, awareness and brand love. You'll work closely with the Social, Marketing, Creative and Influencer teams to develop content that feels authentic, relevant and native to each platform. This role will be based out of our Ancoats, Manchester office. **WHAT YOU'LL BE DOING** * Create engaging, social-first content for platforms including TikTok, Instagram and emerging channels. * Develop creative content ideas that align with brand campaigns, product launches and cultural moments. * Identify and react to social trends, viral moments and platform updates. * Support the planning and execution of content calendars. * Attend shoots, events and influencer activations to capture behind-the-scenes and real-time content opportunities. * Work with influencers, creators and internal stakeholders to maximise content output. * Write captions, content briefs and creative concepts that align with boohooMAN's tone of voice. * Monitor content performance and use insights to optimise future content. * Support community engagement and reactive social opportunities. **WHAT WE LOOK FOR** **Essential** * Previous experience creating content for social media, either professionally or through personal platforms. * Strong understanding of TikTok, Instagram and social media trends. * Passion for menswear, fashion, sport an

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