NEOWIZ
Gaming
Content&CommunityMarketingManager(China)
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“Content & Community Marketing Manager (China) at NEOWIZ. Skills: Community operations, Content strategy, User engagement, China market. Develop community operation plans. Execute community operation plans”
What You'll Achieve.
Resonate powerfully with target audience; Amplify market reach; Elevate player retention; Deliver unparalleled community experience
Industry & Context.
Issue response; Sentiment risk management
Chinese-speaking Regions, Shanghai, China
What They're Looking For.
Must Have
Minimum 3 years experience in community/SNS operations, Experience operating major China platforms, Experience developing community operation strategies, Experience planning/executing content operations, Experience in user communication, Experience in VOC management, Experience in community issue response
Nice to Have
Experience in China game publishing, Experience in global game service operations, Existing network with local Chinese creators, Existing network with influencers, Existing network with gaming communities, Experience operating offline events in China, Experience managing UGC campaigns, Experience with fan community activation programs, Experience planning video content, Experience planning short-form content, Experience planning SNS content, Understanding of China gaming regulations, Understanding of platform operation environments, Business-level English communication skills, Business-level Korean communication skills
What You'll Do.
Develop community operation plans
Execute community operation plans
Analyze target audiences
Plan communication directions
Establish platform-specific strategies
Execute platform-specific strategies
Identify operational improvement opportunities
Manage community operation schedules
Manage communication flows
Manage operational processes
Operate official China SNS channels
Manage official China community channels
Plan localized content
Execute localized content
Operate platform-specific content
Plan community events
Manage community events
Increase user participation
Operate fan community activation programs
Monitor user feedback
Analyze community sentiment
Share community insights internally
Escalate community issues
Support handling of community issues
Support handling of sentiment risks
Support user communication matters
Maintain stable community environment
Maintain positive community environment
Build partnerships with creators
Manage partnerships with creators
Build partnerships with operators
Manage partnerships with operators
Build partnerships with fan groups
Manage partnerships with fan groups
Plan community-linked events
Operate community-linked events
Operate fan campaigns
Plan user engagement programs
Operate user engagement programs
Strengthen user loyalty
Plan merchandise reward programs
Plan community reward programs
Collaborate with marketing
Collaborate with publishing
Collaborate with localization
Collaborate with external partners
Propose user experience improvements
How You'll Work.
Team & Collaboration
Internal teams; External partners; Marketing teams; Publishing teams; Localization teams; CS teams
Communication Scope
User communication; Community communication
Full Job Description
## Description About NEOWIZNEOWIZ is a game developer and publisher defined by gripping narratives and uncompromising quality. Collaborating with creative talent worldwide, we create original gaming experiences that push boundaries and captivate players globally. From Lies of P to DJMAX RESPECT V, Cats & Soup, SANABI, and Skul: The Hero Slayer, we service distinct IPs across a wide range of genres, delivering fresh gaming experiences to players worldwide. Position Overview NEOWIZ is seeking a highly skilled and visionary Content & Community Marketing Manager (China) to drive our regional player ecosystem and brand presence in the Chinese market. In this role, you will design and execute data-driven community operation strategies based on deep insights into Chinese user behavior, platform cultures, and emerging market trends, ensuring our gaming titles resonate powerfully with the target audience from launch through live service. Taking full ownership of our regional footprint, you will manage official Chinese SNS and gaming platforms—including Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap—by planning highly localized content, interactive events, and UGC activation programs. You will serve as a vital bridge between players and leadership by monitoring VOC, managing sentiment risks, and translating community insights into actionable user experience improvements for our development teams. To amplify market reach, you will cultivate strategic partnerships with local creators and lead high-impact online/offline engagement programs like exhibitions and pop-up events. This role requires exceptional cross-functional leadership, collaborating closely with internal marketing, publishing, localization, CS, and external agency partners to elevate player retention and deliver an unparalleled community experience. Work location : Shanghai, China Nationality Requirement: Chinese-speaking Regions (Greater China) ## Key Responsibilities China Community Strategy Deve
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