Stripe
financial infrastructure
ConsumerProductMarketingLead
“Consumer Product Marketing Lead at Stripe. Skills: consumer product marketing, go-to-market strategy, positioning and messaging, product roadmap influence, consumer research and insights, growth metrics definition and tracking. own strategy and execution across positioning and go-to-market to grow Link's network. define Link's consumer positioning and messaging”
What You'll Achieve.
grow Link's network; bring the next hundreds of millions of shoppers into the network; drive discovery, adoption, and loyalty at scale; set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention); use data to continuously optimize the marketing mix
Industry & Context.
sharp strategist; structured thinker; synthesize research, competitive signals, and product data into a compelling point of view
What They're Looking For.
Must Have
10+ years of experience in product marketing, 5+ years in B2C products, Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products, research and analytical ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy, Excellent written and verbal communication skills, experience presenting to and influencing senior stakeholders, Demonstrated success working cross-functionally across product, brand, creative, and analytics teams
Nice to Have
ideally in fintech, payments, or consumer tech
What You'll Do.
own strategy and execution across positioning and go-to-market to grow Link's network
define Link's consumer positioning and messaging
lead go-to-market for product launches
shape the product roadmap
drive consumer research and insights
define and track consumer growth metrics
influence senior leadership
How You'll Work.
Team & Collaboration
partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns; highly cross-functional role; aligns with brand and creative teams; influences without authority across a matrixed organization; demonstrated success working cross-functionally across product, brand, creative, and analytics teams
Communication Scope
excellent written and verbal communication skills; experience presenting to and influencing senior stakeholders
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