OpenAI

Technology

Consumer&ProductCommunicationsLead,APAC

S$165–250k ~AI est. Singapore FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Consumer & Product Communications Lead, APAC at OpenAI. Skills: Consumer communications, Product communications, Regional strategy, Media relations. Set APAC consumer and product communications strategy. Execute APAC consumer and product communications strategy”

Industry & Context.

Technology

What They're Looking For.

Must Have

12+ years experience consumer, product, or technology communications, Deep experience developing consumer-facing narratives, Experience translating complex capabilities, Earned media experience, Experience partnering with product, marketing, legal, policy, research teams, Experience operating at exec level, Experience advising leaders, Ability to flex across product, consumer, corporate, policy topics, Experience working in international or regional roles, Experience in global companies, Experience in complex operating environments

Nice to Have

Creative, audience-first mindset, Interest in technology usefulness, Comfortable moving between regional strategy and practical work, Comfortable navigating complexity, scrutiny, fast change

What You'll Do.

Set APAC consumer and product communications strategy

Execute APAC consumer and product communications strategy

accessible narratives

Explain everyday benefits and usefulness of OpenAI products

Turn global launches into locally relevant stories

Turn product updates into locally relevant stories

Turn research into locally relevant stories

Turn global launches into locally relevant campaigns

Turn product updates into locally relevant campaigns

Turn research into locally relevant campaigns

Turn global launches into locally relevant media moments

Turn product updates into locally relevant media moments

Turn research into locally relevant media moments

Lead earned strategy for consumer audiences

Lead earned strategy for product audiences

Identify stories showing product use

Build stories showing product use

Define regional approach to consumer education

Define regional approach to product storytelling

Define regional approach to creator engagement

Define regional approach to influencer engagement

Support local teams building consumer communications programmes

Build repeatable consumer communications programmes

How You'll Work.

Team & Collaboration

Global teams; Local communications leaders; Cross-functional partners; Product teams; Marketing teams; Legal teams; Policy teams; Research teams; Local comms leads; Relevant global partners; Local teams

Communication Scope

Develop narratives; Explain benefits; Build stories; Advise leaders

Full Job Description

About OpenAI OpenAI is an AI research and deployment company working to ensure that artificial general intelligence benefits everyone. We build and deploy powerful AI systems with a focus on real-world impact, safety, and responsible adoption. Our work sits at the intersection of technology, business, and society, and comes with both opportunity and scrutiny. Our communications team supports this mission by clearly and authentically explaining our technology, products, and approach, helping business leaders, partners, developers, and policymakers understand how AI can be adopted responsibly and at scale to deliver tangible benefits. THE ROLE We’re looking for a senior consumer and product communications lead for APAC, based in Singapore, to shape how OpenAI and its products are understood by people across the region. Reporting to the Head of Communications for APAC, this role owns regional consumer and product communications strategy and execution, with a focus on helping audiences understand the everyday value of products like ChatGPT and Codex, building trust, and supporting long-term adoption across APAC markets. You’ll shape how OpenAI is understood by consumers, creators, developers, local communities, and the media. This is a builder role for someone equally comfortable setting regional strategy, developing strong narratives, and helping local teams turn global priorities into work that resonates in their markets. You’ll partner closely with global teams, local communications leaders, and cross-functional partners to deliver impact on the ground. WHAT YOU’LL DO - Set and execute the APAC consumer and product communications strategy, aligned with regional priorities and global narratives - Develop clear, accessible narratives that explain the everyday benefits and usefulness of OpenAI’s products, including ChatGPT and Codex, for audiences across APAC - Work with local comms leads to turn global launches, product updates, and research into locally relevant stori

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