NielsenIQ
Market Research
ConsumerPanelServices-AssociateDirector
Neural analysis suggests this role is
optimal for mid candidates.
“Consumer Panel Services - Associate Director at NielsenIQ. Skills: Revenue growth, Client management, Sales strategy. Achieve Operating Plan targets. Identify revenue gaps”
What You'll Achieve.
Meet targets; Regain market share; Strengthen NIQ's position; Maximize return on investment; Achieve OP targets; Deliver ambitious commercial results; Achieve or exceed targets; Deliver against growth ambitions; Balance short-term revenue delivery; Ensure sustainable client growth; Improve commercial effectiveness; Improve client engagement; Improve product adoption
Industry & Context.
Identify revenue gaps; Devise plans; Address unmet needs; Translate data into recommendations
What They're Looking For.
Must Have
Commercial Leadership, Sales Strategy, Client Management, Communication Skills, Leadership and Influence
What You'll Do.
Achieve Operating Plan targets
Identify revenue gaps
Devise plans for closing gaps
Orchestrate proposal delivery
Manage competitive pitches
Ensure accurate forecasting
Coordinate annual OP setting
Implement strategies for market share
Outline client acquisition actions
Monitor competitor activity
Analyse competitor strategies
Champion NIQ CPS product
Develop market material
Articulate positioning and benefits
Encourage local ADs to sell CPS
Foster collaborative environment
Identify new initiative opportunities
Address clients' unmet needs
Lead commercial aspects of new initiatives
Coordinate marketing communications
Ensure revenue targets achieved
Maximize return on investment
Align projections with performance
Lead competitive pitches
Deliver compelling proposals
Expand client portfolio
Deliver ambitious commercial results
Achieve or exceed targets
Demonstrate ownership mindset
Establish credibility with clients
Establish credibility with stakeholders
Be recognized as trusted advisor
Bring tangible commercial value
Understand FMCG landscape
Understand retail landscape
Influence cross-functional teams
Mobilize cross-functional teams
Deliver against growth ambitions
Demonstrate persistence
Demonstrate long-term thinking
Balance short-term revenue delivery
Balance sustainable client growth
Maintain positive outlook
Navigate slower adoption cycles
Navigate budget constraints
Navigate competitive pressures
Stay focused on market development
Challenge the status quo
Improve commercial effectiveness
Improve client engagement
Improve product adoption
Respond to evolving client needs
Respond to traditional trade dynamics
Respond to varying data maturity
Exhibit passion for insights
Translate purchase behavior data
Provide actionable recommendations
How You'll Work.
Team & Collaboration
Partner with product leadership; Collaborate cross-functionally; Work with Customer Success; Work with Operations; Work with Technology; Work with in-market commercial lead; Collaborate with cluster/country lead; Collaborate across functions; Collaborate with diverse teams; Influence cross-functional teams; Mobilize cross-functional teams
Communication Scope
Presentation skills; Sales pitching; Proposal presentation
Full Job Description
Job Description The CPS Commercial Associate Director will drive revenue growth within the Philippines market, meeting monthly, quarterly, and annual targets aligned with the Operating Plan (OP). The role is responsible for managing, retaining, and expanding a portfolio of key clients in the Philippines, with a strong focus on regaining market share from competitors and strengthening NIQ’s position locally. This role also includes leading the commercial execution of CPS new initiatives within the Philippines. Responsibilities include identifying market-relevant growth opportunities, partnering closely with the product leadership team to localize and implement new initiatives effectively, and ensuring strong Go-To-Market (GTM) execution to maximize return on investment. Reporting to the Asia CPS Commercial Lead, the role will be a key member of the broader APAC CPS commercial community while working closely with the Philippines in-market CPS commercial leadership. The individual will collaborate cross-functionally with Product, Customer Success, Operations, and Technology teams to deliver client value and business growth. Additionally, the role will contribute to strengthening commercial excellence within the Philippines by driving best practice adoption, improving sales effectiveness, and supporting sustainable business growth in the local market. Responsibilities: Financial Management * Take ownership of achieving the Operating Plan (OP) targets for regional clients and cross-country contracts which including proactively identify revenue gaps and devise plans for closing the gap - ensuring achievement of OP is always top of mind. * Take the lead in orchestrating and delivering proposal for strategic clients and contracts including managing major competitive pitches. This entails lead sales pitching and proposal presentation. * Ensure accurate forecasting of daily, weekly, monthly, quarterly, and annual OP, in collaboration with in market commercial lead. Coordinate
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