Makes Us Great
ConnectionPlanner
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“Connection Planner at Makes Us Great. Skills: Media Planning, Integrated Strategy, Audience Flows, Connection Frameworks. Develop integrated media strategies. Translate briefs into clear channel roles”
What You'll Achieve.
Drive real business outcomes
Industry & Context.
Connect data, audience insight, and channel roles; Turn data into actionable recommendations
What They're Looking For.
Must Have
2 years of experience in media/digital planning, understanding of digital platforms (Meta, Google, TikTok), Exposure to integrated planning, Able to connect data, audience insight, and channel roles into clear strategic thinking, Comfortable working with data and turning it into actionable recommendations, communication able to present ideas and influence stakeholders, Curious, structured, and able to manage multiple workstreams
What You'll Do.
Develop integrated media strategies
Translate briefs into clear channel roles
Build structured media plans
Work closely with performance teams
Analyze campaign and audience data
Present recommendations with clarity
Collaborate with internal teams
How You'll Work.
Team & Collaboration
Collaborate with Media, Creative, and CXM teams; Work closely with performance teams; Collaborate with internal teams (creative, CXM, media)
Communication Scope
Present ideas and influence stakeholders; Present recommendations with clarity
Process & Methodology
Manage multiple workstreams
Full Job Description
**Job Description:** Many media roles focus on channel execution. This role focuses on how everything connects. At dentsu, Connection Planning sits at the intersection of Media, Creative, CXM, and Performance; designing how brands show up as one connected experience across channels, not isolated campaigns. You won’t just plan channels. You’ll shape how audiences move, how touchpoints connect, and how media drives real business outcomes. You’ll work across digital, social, performance, and offline, collaborating with Media, Creative, and CXM teams to build full-funnel, integrated strategies. This is strong exposure for planners who want to move into broader strategy, communications planning, or client leadership roles. **About Dentsu** Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands; Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. [www.dentsu.com](http://www.dentsu.com) ## **Key Responsibilities** * Develop integrated media strategies that connect paid, owned, and earned channels across the full funnel. * Translate briefs into clear channel roles, audience flows, and connection frameworks, not just pla
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