CommunitySpecialist,WFMOwned&Influencer

This role is the daily heartbeat of Whole Foods Market on social, owning our brand voice on social, and bringing it to life through real-time customer engagement, content publishing, and user-generated content strategy. This person will manage all posting across our social platforms, engage authentically with our community, and surface and amplify the best UGC to fuel our content engine. A strong writer with a sharp editorial eye, this person ensures every word we publish sounds unmistakably like Whole Foods. This person is a strong collaborator, able to work cross-functionally with team members who oversee WFM brand voice on other channels. Key job responsibilities Brand Voice & Community Engagement – Serve as the voice of Whole Foods Market on social, engaging with customers in real time across Instagram, TikTok, and YouTube in a way that is on-brand, authentic, and community-first. Content Publishing – Own daily posting across all social platforms, managing scheduling, copy, and coordination with the broader content team to ensure timely, high-quality publishing. UGC Collection & Amplification – Identify, curate, and amplify user-generated content that reflects the Whole Foods community, managing permissions and building a robust UGC library. Brand Voice Stewardship – Write and review copy across social touchpoints, maintaining a consistent, distinctive brand voice that is warm, food-forward, and culturally relevant. Collaboration – Work cross functionally to ensure alignment of Brand Voice on social with other channels. A day in the life You'll start your morning scanning comments and mentions across Instagram and TikTok, responding to customers, flagging standout UGC, and keeping a pulse on what's resonating. You'll coordinate with the content team to get posts scheduled and live, write on-brand copy, and spend time hunting for the best community content to amplify. No two days look exactly the same, but every day you're the connective tissue between Whole Food