McKinney

Marketing

CommunityManager

$65–75k Durham, North Carolina, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Community Manager at McKinney. Skills: Community management, Social media strategy, Content development, Audience engagement. Manage day-to-day social handles. Ensure social strategies executed”

What You'll Achieve.

Positively improve audience growth; Drive business growth

Industry & Context.

Marketing
Eligibility Requirements

Authorized to work in US

What They're Looking For.

Must Have

1-3 years related experience, Moderating online communities, Managing online communities, Fluency across major social platforms, Strong concise writing, Comfort with social analytics, Turning data into next steps, Proactive collaborative mindset, Calm under quick turns

What You'll Do.

Manage day-to-day social handles

Ensure social strategies executed

Improve audience growth

Drive business growth

Monitor social media mentions

Respond to social media mentions

Shepherd customers appropriately

Identify real-time opportunities

Manage client approvals

Develop social editorial calendar

Manage social editorial calendar

Cultivate organic content

Develop on-brief social creative

Develop text-only content

Build organic communities

Concept client presentations

Develop client presentations

Track social analytics

Provide ongoing reporting

Develop client-facing sentiment

Develop competitive landscape

Manage surprise programs

Identify potential recipients

Manage user generated content

Discover user content

Get permission for content

Action on-brand trends

Lead exploration of platforms

Identify new opportunities

Develop creative ways

Engage with audiences

Guide purchase intent

How You'll Work.

Team & Collaboration

Strategy teams; Creative teams; Content creation teams; Account teams

Communication Scope

Concise writing

Full Job Description

Overview A Community Manager is at the frontline of our client’s social media success. A cultural miner and connector, they’ll build an engaged online community through the creation of timely content and two-way communication with audiences and followers. This role supports the overall social media strategy to align audience interests with relevant content and generate engagement. This includes being up on the latest meme, TikTok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly. Responsibilities Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately Work directly with the client to identify real-time opportunities and manage approvals Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture Develop short-form, text-only content that embodies a brand’s voice to build organic communities Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals Track social analytics, and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next Develop client-facing sentiment and competitive landscape on an ongoing basis Help manage surp

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