McKinney
Marketing
CommunityManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Community Manager at McKinney. Skills: Community management, Social media strategy, Content development, Audience engagement. Manage day-to-day social handles. Ensure social strategies executed”
What You'll Achieve.
Positively improve audience growth; Drive business growth
Industry & Context.
Authorized to work in US
What They're Looking For.
Must Have
1-3 years related experience, Moderating online communities, Managing online communities, Fluency across major social platforms, Strong concise writing, Comfort with social analytics, Turning data into next steps, Proactive collaborative mindset, Calm under quick turns
What You'll Do.
Manage day-to-day social handles
Ensure social strategies executed
Improve audience growth
Drive business growth
Monitor social media mentions
Respond to social media mentions
Shepherd customers appropriately
Identify real-time opportunities
Manage client approvals
Develop social editorial calendar
Manage social editorial calendar
Cultivate organic content
Develop on-brief social creative
Develop text-only content
Build organic communities
Concept client presentations
Develop client presentations
Track social analytics
Provide ongoing reporting
Develop client-facing sentiment
Develop competitive landscape
Manage surprise programs
Identify potential recipients
Manage user generated content
Discover user content
Get permission for content
Action on-brand trends
Lead exploration of platforms
Identify new opportunities
Develop creative ways
Engage with audiences
Guide purchase intent
How You'll Work.
Team & Collaboration
Strategy teams; Creative teams; Content creation teams; Account teams
Communication Scope
Concise writing
Full Job Description
Overview A Community Manager is at the frontline of our client’s social media success. A cultural miner and connector, they’ll build an engaged online community through the creation of timely content and two-way communication with audiences and followers. This role supports the overall social media strategy to align audience interests with relevant content and generate engagement. This includes being up on the latest meme, TikTok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly. Responsibilities Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately Work directly with the client to identify real-time opportunities and manage approvals Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture Develop short-form, text-only content that embodies a brand’s voice to build organic communities Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals Track social analytics, and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next Develop client-facing sentiment and competitive landscape on an ongoing basis Help manage surp
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