The Pennant Group, Inc.
Healthcare
CommunityLiaison/Marketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Community Liaison/Marketer at The Pennant Group, Inc.. Skills: Referral generation, Relationship management, Marketing strategy. Generate business by creating new relationships. Maintain existing relationships with referral sources”
What You'll Achieve.
Generate appropriate patient referrals/ admissions; Meet budgetary volume projections; A minimum of 50 documented quality interactions per week
Industry & Context.
Creative solutions
What They're Looking For.
Must Have
3 years' experience in health care marketing, Demonstrated ability to work independently, Ability to market and deal tactfully, Maintain organized approach to territory management, Work with limited supervision, Demonstrates good communications skills, Demonstrates negotiation skills, Demonstrates public relations skills, Demonstrates autonomy, Demonstrates organization, Demonstrates assertiveness, Demonstrates flexibility, Demonstrates cooperation
Nice to Have
Master’s Degree preferred, Hospice care operations preferred
What You'll Do.
Generate business by creating new relationships
Maintain existing relationships with referral sources
Conduct sales presentations for physicians
Conduct educational presentations for businesses
Conduct sales presentations for local community groups
Assist Director of Business Development
Establish organization volume projections
Establish allocations for marketing department
Monitor allocation of resources
Conduct market assessments
Develop comprehensive marketing plan
Provide daily communication
Provide creative solutions to problems
Establish positive working relationships with referral sources
Establish positive working relationships with payer sources
Document physician office visits
Document referral source visits
Ensure communications align with culture
Ensure messaging aligns with culture
Ensure branding aligns with culture
Build community perceptions
Monitor community perceptions
Build customer perceptions
Monitor customer perceptions
Build payer perceptions
Monitor payer perceptions
Build patient perceptions
Monitor patient perceptions
Identify opportunities for additional services
Identify opportunities for improved services
Maintain working knowledge of Home Health markets
Maintain working knowledge of Palliative Care markets
Maintain working knowledge of Hospice markets
Maintain working knowledge in marketing
Share marketing information with personnel
Maintain working knowledge of community resources
Assist customers in accessing community resources
Monitor cost effectiveness of marketing efforts
Report cost effectiveness of marketing efforts
Assist patient through election of benefit
Assist patient through admission process
Assist patient's family through election of benefit
Assist patient's family through admission process
Work closely with Care Coordination Team
How You'll Work.
Team & Collaboration
Work closely with Care Coordination Team
Communication Scope
Sales presentations; Educational presentations; Public relations skills
Full Job Description
**JOB SUMMARY** The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities. The Community Liaison is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources. **DUTIES & RESPONSIBILITIES** Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources. Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits. Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude. Establishes and maintains positive working relationships with current and potential referral and payer sources. Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week. Ensures all communications, messaging and branding is aligned with the culture. Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high quality provider of services.
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