BlueCat
Technology
Community&CustomerMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Community & Customer Marketing Manager at BlueCat. Skills: Community management, Customer marketing, Customer engagement, Technical content. Manage customer community ecosystem. Grow customer community ecosystem”
Industry & Context.
What They're Looking For.
Must Have
3+ years experience, Bachelor's degree in Marketing, Experience managing online communities, Experience with technical audiences, Written and verbal communication skills, Experience collaborating with Product Management, Experience using analytics and reporting tools, Organizational and project management skills
Nice to Have
Experience with community platforms like Gainsight, Familiarity with AI tools
What You'll Do.
Manage customer community ecosystem
Grow customer community ecosystem
Lead community engagement strategies
Increase customer participation
Increase customer advocacy
Increase product awareness
Increase customer loyalty
Create community initiatives
Execute community initiatives
Develop understanding of BlueCat products
Engage with technical customer audiences
Act as trusted community resource
Communicate with network engineers
Partner with Product Management
Partner with Product Marketing
Partner with Customer Success
Partner with Sales Engineering
Partner with Support teams
Monitor industry trends
Monitor analyst research
Monitor market reports
Monitor customer insights
Identify relevant topics
Identify relevant content
Share research with customers
Share technical insights
Drive thought leadership
Collaborate with subject matter experts
Develop technical content
Develop customer-focused content
Drive customer segmentation
Drive data initiatives
Improve visibility into engagement
Improve visibility into behavior
Track community health
Track engagement metrics
Track customer sentiment
Track program performance
Report on community health
Report on engagement metrics
Report on customer sentiment
Report on program performance
Support customer advocacy initiatives
Support customer marketing initiatives
Leverage AI-powered tools
Scale content creation
Enhance customer engagement strategies
Demonstrate curiosity
How You'll Work.
Team & Collaboration
Cross-functional teams; Product Management; Product Marketing; Customer Success; Sales Engineering; Support teams
Communication Scope
Simplify technical concepts; Communicate technical concepts
Process & Methodology
Project management
Full Job Description
## Description BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion. We are seeking an energetic, strategic, and technically curious Community & Customer Marketing Manager to join our Marketing team. Reporting to the Director of Community and Customer Marketing, this role will focus on driving engagement, advocacy, and education across BlueCat’s customer communities and programs. This role requires someone who is comfortable engaging with highly technical audiences, including network engineers, architects, and IT operations professionals. The ideal candidate is eager to deeply understand BlueCat’s products, industry trends, and customer challenges in order to build credibility, facilitate meaningful conversations, and create valuable customer experiences. Responsibilities - Manage and grow BlueCat’s customer community ecosystem, including the BlueCat Network VIP Community and customer-facing Care Community platforms. - Lead community engagement strategies that increase customer participation, advocacy, product awareness, and customer loyalty. - Create and execute community initiatives such as webinars, AMAs, workshops, virtual events, technical discussions, and customer engagement campaigns. - Develop a strong understanding of BlueCat’s products, solutions, and industry landscape in order to effectively engage with highly technical customer audiences. - Act as a trusted commu
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