Turo

Car Sharing Marketplace

CommunicationsManager

$86–107k Toronto, Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Communications Manager at Turo. Skills: Media Relations, Communications Planning, Story Gathering. Tell the Turo story in Canada. Highlight Turo's reinvention of car rental”

What You'll Achieve.

Drives ROI across PR and Social; Increases brand awareness

Industry & Context.

Car Sharing Marketplace
Problems you'll solve

Analytical and problem-solving skills

What They're Looking For.

Must Have

Exceptional verbal and written communication skills, Ability to function well in a high-paced and at times stressful environment, Exceptional at media relations with a roster of traditional and new media contacts, Ability to identify what makes for a compelling story, Ability to plan and execute a proactive press project, Calm and effective in crisis situations, Ability to adapt plans quickly, Excellent organizational skills and attention to detail, Excellent time management skills with a proven ability to meet deadlines, Excellent interpersonal skills, Analytical and problem-solving skills, Ability to prioritize tasks and to delegate them when appropriate, Five+ years of agency or in-house experience handling PR and social media/influencer relations, Bachelor’s Degree in Marketing, Journalism, Communications or related work experience

Nice to Have

Experience with data tools such as DOMO, Redshift, etc., Previous experience in the auto, marketplace, or travel industry

What You'll Do.

Tell the Turo story in Canada

Highlight Turo's reinvention of car rental

Work with traditional and new media

Liaise with agency partners

Manage media inquiries

Gather stories from guest and host community

Create and execute integrated comms plans

Track Turo and competitors in news

Provide support for Canada communications priorities

Create integrated communications plans

Lead seasonal press outreach

Own PR and social tracking

Draft campaign key messages

Establish and strengthen relationships with media and influencers

Manage reactive press requests

Use data and research to create stories

Build positive sentiment around Turo’s community and brand

Draft strategy and press statements for policy and trust & safety issues

Proactively find newsworthy stories

Engage with community on media opportunities

Surface relevant trends

Propose creative campaigns

Insert Turo in cultural conversation

Drive ROI across PR and Social

Secure brand features

Vet and manage strategic partnerships

Amplify Turo’s mission

Increase brand awareness

How You'll Work.

Team & Collaboration

Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD

Communication Scope

Exceptional verbal and written communication skills; Excellent interpersonal skills

Process & Methodology

Plan and execute a proactive press project

Full Job Description

# **About the team** The Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all. The ideal candidate will be responsible for working directly with traditional and new media, liaising with agency partners, managing media inquiries, gathering stories from within our guest and host community, creating and executing integrated comms plans, and tracking Turo and relevant competitors in the news. # **What you will do** * Provide support for Canada communications priorities - i.e. creating integrated communications plans, leading seasonal press outreach, owning PR and social tracking, and drafting campaign key messages. * Establish and strengthen relationships with key traditional and new media reporters and influencers across Canada. * Manage reactive press requests and use available tools like data and industry research to create stories that build positive sentiment around Turo’s community and brand * Draft strategy and press statements for policy and trust & safety issues * Proactively finds newsworthy stories in our host & guest community and engages with our community on media opportunities * Surface relevant trends and propose creative campaigns that insert Turo in the cultural conversation and drives ROI across PR and Social * Secure brand features around product innovation, thought leadership, and company performance * Vet and manage strategic partnerships that amplify Turo’s mission, targets our core audience, and increases brand awareness while presenting a strong ROI * Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD # # **Your profile** * Exceptional verbal and written communication skills. * Ability to function well in a high-paced and at times stressful environment. * Exceptional at media relations with a strong roster of strong traditional and new media contacts with an ability to identify what mak

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