Turo
Car Sharing Marketplace
CommunicationsManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Communications Manager at Turo. Skills: Media Relations, Communications Planning, Story Gathering. Tell the Turo story in Canada. Highlight Turo's reinvention of car rental”
What You'll Achieve.
Drives ROI across PR and Social; Increases brand awareness
Industry & Context.
Analytical and problem-solving skills
What They're Looking For.
Must Have
Exceptional verbal and written communication skills, Ability to function well in a high-paced and at times stressful environment, Exceptional at media relations with a roster of traditional and new media contacts, Ability to identify what makes for a compelling story, Ability to plan and execute a proactive press project, Calm and effective in crisis situations, Ability to adapt plans quickly, Excellent organizational skills and attention to detail, Excellent time management skills with a proven ability to meet deadlines, Excellent interpersonal skills, Analytical and problem-solving skills, Ability to prioritize tasks and to delegate them when appropriate, Five+ years of agency or in-house experience handling PR and social media/influencer relations, Bachelor’s Degree in Marketing, Journalism, Communications or related work experience
Nice to Have
Experience with data tools such as DOMO, Redshift, etc., Previous experience in the auto, marketplace, or travel industry
What You'll Do.
Tell the Turo story in Canada
Highlight Turo's reinvention of car rental
Work with traditional and new media
Liaise with agency partners
Manage media inquiries
Gather stories from guest and host community
Create and execute integrated comms plans
Track Turo and competitors in news
Provide support for Canada communications priorities
Create integrated communications plans
Lead seasonal press outreach
Own PR and social tracking
Draft campaign key messages
Establish and strengthen relationships with media and influencers
Manage reactive press requests
Use data and research to create stories
Build positive sentiment around Turo’s community and brand
Draft strategy and press statements for policy and trust & safety issues
Proactively find newsworthy stories
Engage with community on media opportunities
Surface relevant trends
Propose creative campaigns
Insert Turo in cultural conversation
Drive ROI across PR and Social
Secure brand features
Vet and manage strategic partnerships
Amplify Turo’s mission
Increase brand awareness
How You'll Work.
Team & Collaboration
Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD
Communication Scope
Exceptional verbal and written communication skills; Excellent interpersonal skills
Process & Methodology
Plan and execute a proactive press project
Full Job Description
# **About the team** The Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all. The ideal candidate will be responsible for working directly with traditional and new media, liaising with agency partners, managing media inquiries, gathering stories from within our guest and host community, creating and executing integrated comms plans, and tracking Turo and relevant competitors in the news. # **What you will do** * Provide support for Canada communications priorities - i.e. creating integrated communications plans, leading seasonal press outreach, owning PR and social tracking, and drafting campaign key messages. * Establish and strengthen relationships with key traditional and new media reporters and influencers across Canada. * Manage reactive press requests and use available tools like data and industry research to create stories that build positive sentiment around Turo’s community and brand * Draft strategy and press statements for policy and trust & safety issues * Proactively finds newsworthy stories in our host & guest community and engages with our community on media opportunities * Surface relevant trends and propose creative campaigns that insert Turo in the cultural conversation and drives ROI across PR and Social * Secure brand features around product innovation, thought leadership, and company performance * Vet and manage strategic partnerships that amplify Turo’s mission, targets our core audience, and increases brand awareness while presenting a strong ROI * Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD # # **Your profile** * Exceptional verbal and written communication skills. * Ability to function well in a high-paced and at times stressful environment. * Exceptional at media relations with a strong roster of strong traditional and new media contacts with an ability to identify what mak
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