Texas A&M University
Education
CommunicationsBrandCoordinator
“Communications Brand Coordinator at Texas A&M University. Skills: Branding, Communications, Marketing, Project management. Facilitate all marketing and communication requests for graduate programs within Mays Business School.. Act as primary contact for advertising agency initiatives for each individual graduate program.”
What You'll Achieve.
evaluate project success post launch.
Industry & Context.
This position requires walking and standing for longer periods if managing photo-shoots or video shoots for units within Mays Business School.
What They're Looking For.
Must Have
Bachelor's degree in marketing, communications or related field., Three years of experience in communications, digital marketing or marketing field.
Nice to Have
Five years of experience working as a communications coordinator, communications specialist, project manager or similar role on a marketing team., Experience working with or for advertising agencies., Outstanding verbal and written communication skills., Ability to effectively plan and execute short and long-term projects that make efficient use of resources, meet deadlines, achieve objectives and maintain morale among staff through the process.
What You'll Do.
Facilitate all marketing and communication requests for graduate programs within Mays Business School.
Act as primary contact for advertising agency initiatives for each individual graduate program.
Develop brand strategies for each program and work with third-party agency to execute against each strategy.
Act as liaison and point of communication for all marketing needs
proactively understanding upcoming events and initiatives.
Works on requests to assess needs
communicate with relevant staff members
communicate updates and changes
meet deadlines and evaluate project success post launch.
launch and manage email campaigns in various email marketing platforms
make website updates in web platforms
assist with social media campaigns on unit-specific social platforms
launch and monitor campaign performance in Google Analytics
work in other content management systems.
Collaborate with university analytics team to monitor and deliver performance updates on advertising initiatives produced by the marketing team.
Write and edit copy for social media posts
website updates and brochures for unit initiatives within Mays Business School.
Research best practices to help maintain efficiencies.
Keep abreast of industry advancements and learning opportunities.
How You'll Work.
Team & Collaboration
Act as liaison and point of communication for all marketing needs, proactively understanding upcoming events and initiatives.; Works on requests to assess needs, create a plan, communicate with relevant staff members, assign resources, communicate updates and changes, meet deadlines and evaluate project success post launch.; Collaborate with university analytics team to monitor and deliver performance updates on advertising initiatives produced by the marketing team.
Communication Scope
Outstanding verbal and written communication skills.; interpersonal and organizations skills with the ability to communicate ideas and concepts clearly and effectively.; Ability to make presentations of different ideas.
Process & Methodology
Experience managing projects with a broad array of marketing channels is preferred, Ability to effectively plan and execute short and long-term projects that make efficient use of resources, meet deadlines, achieve objectives and maintain morale among staff through the process., Operate and understand the Mays Business School project management platform., Coordinate photographers and videographers when needed for unit-specific events and initiatives.
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