Informa Group Plc.
events
CommercialMarketingManager-12monthcontract
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“Commercial Marketing Manager - 12 month contract at Informa Group Plc.. Skills: Commercial marketing, Campaign execution, Data analysis, CRM and marketing automation. Deliver marketing campaigns on time, within deadline and at a consistently high standard. Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture”
What You'll Achieve.
Generate high-quality leads; Support sales conversion; Hit ambitious revenue targets; Contribute 5-15% of total revenue (event-depending) through MQL generation and nurture
Industry & Context.
Insight-based recommendations for optimisation; Data-savvy and insight-driven, you track what’s working and aren’t afraid to pivot
12 month contract
What They're Looking For.
Must Have
Proven B2B marketing experience (events, SaaS, or demand generation preferred), Expert-level experience with CRM systems and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows), Data-savvy and insight-driven, you track what’s working and aren’t afraid to pivot, Hands-on campaign executor who’s comfortable working in a fast-paced, deadline-driven team, Confident in copywriting, building emails, and planning out campaign timelines, Collaborative and curious, someone who actively spots ways to improve cross-team workflows, AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output
Nice to Have
Experience working with Eloqua, Salesforce, Airtable, or similar tools, Prior experience in the Middle East or KSA markets, Exposure to paid media strategy or briefing, Fintech, cybersecurity, or tech industry knowledge
What You'll Do.
Deliver marketing campaigns on time
within deadline and at a consistently high standard
Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture
Use our tech stack to build automations
and report insights that highlight what’s working (and what isn’t)
Lead on the execution of multi-channel campaigns (email
Build audience segments and automations in CRM (Salesforce
Report on campaign performance and provide insight-based recommendations for optimisation
Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks
Identify trends and opportunities for repurposing campaign assets across the portfolio
Support development of future marketing strategies based on campaign analysis and commercial performance
How You'll Work.
Team & Collaboration
Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals; Actively spots ways to improve cross-team workflows
Communication Scope
Confident in copywriting
Process & Methodology
Planning out campaign timelines
Full Job Description
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene. Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities. We’re hiring a commercially driven, insight-led Commercial Marketing Manager (Contractor) to support the execution of high-performing campaigns across a portfolio of global B2B events. You’ll work across cybersecurity, fintech, and tech, helping us generate high-quality leads, support sales conversion, and hit ambitious revenue targets. This is a contract-based, remote or Riyadh-based role, ideal for a self-sufficient marketing expert who’s confident in owning campaign delivery and using data to steer performance. 🔹 What You'll Deliver * Deliver marketing campaigns on
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