Energy Capital & Power
Energy
CommercialCopywriter
“Commercial Copywriter at Energy Capital & Power. Skills: Commercial copy, Brand messaging, Content strategy. Develop engaging copy. Write persuasive copy”
Industry & Context.
What They're Looking For.
Must Have
Diploma/Degree in Journalism, English, Marketing, Communications, 2 – 3 years’ experience as a copywriter, Experience using HubSpot, Experience using WordPress, Experience using Canva, Experience using Adobe Suite, Experience using Google Analytics
Nice to Have
Experience working in an agency environment
What You'll Do.
Develop engaging copy
Write persuasive copy
Write commercially effective copy
Ensure content reflects tone of voice
Ensure content reflects brand identity
Ensure content reflects messaging strategy
Conduct research on target audiences
Conduct research on industry trends
Conduct research on competitors
Translate narratives into compelling copy
Drive event attendance
Tailor messaging for local markets
Tailor messaging for international markets
Write SEO-friendly content
Enhance website traffic
Enhance search engine visibility
Adapt messaging based on platform
Craft distinct approaches for digital banners
Craft distinct approaches for social media
Craft distinct approaches for print materials
Craft distinct approaches for long-form content
Work closely with content teams
Work closely with design teams
Work closely with marketing teams
Work closely with sales teams
Ensure copy is polished
Ensure copy is grammatically correct
Align copy with brand guidelines
Track effectiveness of written content
Analyze effectiveness of written content
Refine strategies based on performance
Communicate with clients
Understand client goals
Deliver copy aligning with client objectives
How You'll Work.
Team & Collaboration
Content teams; Design teams; Marketing teams; Sales teams
Communication Scope
Client communication
Applying for this Commercial Copywriter role?
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