Hyphen Connect Limited
Web3
CMO(Web3)
Neural analysis suggests this role is
optimal for Senior candidates.
“CMO (Web3) at Hyphen Connect Limited. Skills: GTM strategies, ecosystem governance, on-chain analytics. Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity. Establish the protocol as the "de facto" standard in its niche (e. g. , Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences”
What You'll Achieve.
drive total value locked (TVL); drive on-chain activity; protocol stickiness
Industry & Context.
What They're Looking For.
Must Have
Proven experience (7+ years) in high-growth tech, at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem, Demonstrated success in scaling a developer ecosystem or "Chain" environment, technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, ability to hold high-level strategic conversations with CTOs and Lead Architects
Nice to Have
experience with grant programs, hackathons, and incentive design
What You'll Do.
Design and execute GTM strategies that align the incentives of developers
and end-users to drive total value locked (TVL) and on-chain activity
Establish the protocol as the "de facto" standard in its niche (e. g.
or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences
Transition the marketing function from "audience building" to "ecosystem governance
" empowering the DAO and community contributors to act as decentralized brand evangelists
Utilize on-chain analytics and wallet-behavior data to track marketing ROI
moving beyond clicks and impressions to measure active addresses
and protocol stickiness
How You'll Work.
Communication Scope
high-level strategic conversations with CTOs and Lead Architects
Full Job Description
Job Description Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity. Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences. Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists. Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness. Requirements Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem. Demonstrated success in scaling a developer ecosystem or "Chain" environment, including experience with grant programs, hackathons, and incentive design. Strong technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; ability to hold high-level strategic conversations with CTOs and Lead Architects.
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