Unilever
Consumer Goods
CMI(Consumer&MarketInsight)BrandBuildingSpecialist&GrowthPartner
Neural analysis suggests this role is
optimal for Mid candidates.
“CMI (Consumer & Market Insight) Brand Building Specialist & Growth Partner at Unilever. Skills: Brand Building, Analytics, Market research, Insight generation. Lead specialist analytics. Partner in building end-to-end superiority”
What You'll Achieve.
Deliver superior performance; Create a better business; Create a better world; Deliver business impact; Build brand love; Elevate brand experiences; Measure brand experience success; Drive business growth; Maximise efficiency and effectiveness; Deliver fantastic results; Deliver high standards of work
Industry & Context.
Connecting the dots; Uncovering growth opportunities; Solving business problems; Creative problem solving; Data interpretation; Interpret evidence and data smartly; Spot issues and opportunities
What They're Looking For.
Must Have
Minimum 3 years bachelor’s degree in business/economics/marketing, 3+ years of experience in analytics minimum – CMI, CD, analytics, or finance, Confidence and comfort in working with data / numbers and being analytically sound, organisation awareness & business acumen skills, Adept at data interpretation and art of story telling, Creative problem solving, Ability to overtly challenge and influence stakeholders/managing upwards, Ability to independently set own priorities
Nice to Have
Working on brands at different life stages including in market brand activation, Experience of building strategic understanding and Insights for brands and converting insights into actions. Includes working on identifying brand idea, working on brand campaigns, working on innovations and renovations., Experience of creating partnerships across brand teams and functions including R&D, Media, Finance etc and CMI teams., Experience of delivering through others including CMI expertise teams and external partners, Experience of leading on innovation, invention of new engagement., Experience of applying creativity and strategic thinking to delight the consumer
What You'll Do.
Lead specialist analytics
Partner in building end-to-end superiority
Elevate brand experiences
Understand levers to build brand love
Elevate brand experiences
Measure brand experience success
Work with multiple data sets
Support brand understanding & activation
Focus on innovation/renovation research
Media testing & deployment optimisation
Build customer growth stories for innovations
Deliver domain expertise across BGs
Support CMI Growth Partners
Lead analytics on UBS and Brand Power
Support medium to long term brand performance
Integrate all possible sources for ideation
Support design of cost effective research programmes
Scale up agile research methods and tools
Lead research on priority innovations & renovations
Identify & integrate consumer insights
Identify & integrate latest micro trends
Come up with disruptive innovation ideas
Come up with brand-building ideas
Come up with brand-experience ideas
How You'll Work.
Team & Collaboration
Partner with brand teams; Partner with CSP; Partner with country GMs; Work with multiple data sets; Work with CD & perform specialists; Collaborate with different teams & external partners; Create partnerships across brand teams and functions; Create partnerships with CMI teams; Deliver through others including CMI expertise teams and external partners
Communication Scope
Master storyteller; Influencer; Art of story telling; Ability to overtly challenge and influence stakeholders
Process & Methodology
Independently set own priorities, Work autonomously, Make decisions independently
Full Job Description
Unilever is currently hiring for a CMI Brand Building Specialist & Growth Partner Foods **Function** : CMI (Consumer and Market Insight) **Reports to:** CMI Growth Partner BWPC EWA & Head of CMI EWA **Location:** Nairobi **Terms & Conditions** Full time, local terms, no relocation **ABOUT UNILEVER** With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. **ABOUT THE CONSUMER & MARKET INSIGHTS FUNCTION (CMI)** CMI is Unilever’s insights & growth engine, fueling the business with data, analytics & insights that help us to build & execute our brands with excellence. Beyond simply providing data & insights, our focus is to generate growth ideas that deliver business impact. We do this through analytical integration of multiple data sets – both internal & external. As well as through leading primary research with consumers & shoppers. We primarily partner marketing/brand and CSP, as well as country GMs, and have a seat at key leadership tables. **JOB PURPOSE** If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the busin
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