xponentiate
Healthcare
ChiefMarketingOfficer
“Chief Marketing Officer at xponentiate. Skills: Brand identity, Patient acquisition, Influencer marketing, Marketing automation, AI-native marketing, Team leadership. Define brand identity. Own brand voice”
What You'll Achieve.
Change narrative on chronic pain; Build brand recognition; Build brand trust; Build brand preference; Scale marketing infrastructure; Scale marketing processes
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
10+ years marketing experience, Leadership across brand and performance, Track record in healthcare, wellness, or high-trust consumer business, Active, fluent use of AI tools, Experience building and managing influencer and creator programs, Genuine systems mindset, Experience hiring, developing, and managing marketing talent, Ability to translate complex clinical value into simple, trustworthy, human communication, Multi-city or multi-market campaign experience in India
Nice to Have
Experience in pain management, Experience in musculoskeletal health, Experience in physiotherapy, Experience in chronic disease marketing, Background in hospital networks, Background in diagnostics, Background in medtech brands, Exposure to B2B healthcare channels, Hands-on experience with HubSpot, Hands-on experience with Salesforce, Hands-on experience with Klaviyo, Hands-on experience with Zapier, Hands-on experience with n8n, Existing network in Delhi NCR healthcare, Existing network in Delhi NCR wellness, Existing network in Delhi NCR creator ecosystem
What You'll Do.
Define brand identity
Own brand positioning
Create patient narratives
Translate clinical proof points
Translate patient outcomes
Ensure brand consistency
Own visual identity system
Design performance marketing
Run performance marketing
Manage paid media budgets
Develop referral programs
Scale referral programs
Identify health influencers
Onboard health influencers
Manage health influencers
Identify patient advocates
Onboard patient advocates
Manage patient advocates
Design creator-led campaigns
Build patient community
Amplify patient outcomes
Drive organic word-of-mouth referrals
Develop ambassador programs
Build marketing infrastructure
Automate lead nurturing
Automate CRM workflows
Automate triggered communications
Automate funnel tracking
Set up full-funnel attribution
Trace spend to appointments
Trace spend to revenue
Create city launch playbooks
Standardise content processes
Standardise campaign processes
Standardise reporting processes
Standardise agency management
Evaluate MarTech stack
Deploy AI-powered tools
Develop marketing team
Set up reporting rhythms
Tie marketing investments to growth targets
Tie marketing investments to expansion plans
Tie marketing investments to investor commitments
How You'll Work.
Team & Collaboration
Founding team; Marketing team; Referral networks; Doctor partners; Corporate wellness teams; Health influencers; Patient advocates; Clinical thought leaders; Wellness professionals
Communication Scope
Board presentations; Human communication
Process & Methodology
Marketing playbooks, Process documentation
Applying for this Chief Marketing Officer role?
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