MoneySmart Group
Personal finance
ChiefMarketingOfficer
“Chief Marketing Officer at MoneySmart Group. Own marketing function. Drive efficient customer acquisition”
What You'll Achieve.
Make MoneySmart a household name; Compounding advantage over time; Materially moves awareness and preference
Industry & Context.
Solve for the customer; Challenge the status quo
What They're Looking For.
Must Have
Using AI to automate marketing, Numbers-driven, Built organic and social channels, Run retention programmes, Move fast across multiple disciplines, Get things done through people
Nice to Have
Experience with marketplace businesses, Understand consumer financial landscape in Singapore
What You'll Do.
Own marketing function
Drive efficient customer acquisition
Build retention and engagement
Grow value proposition
Dominate GEO for personal finance search terms
Maximise organic demand generation
Turn social into demand engine
Build retention and engagement programme
Drive paid marketing efficiency
Develop brand marketing strategy
Identify alternative channels
Prove out alternative channels
Own SmartRewards platform
Build AI-native workflows
How You'll Work.
Team & Collaboration
Lead a team; Work with leaders; Part of Executive Committee
Communication Scope
CEO-level visibility
Applying for this Chief Marketing Officer role?
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How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about MoneySmart Group?
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