Keller Executive Search
Digital Health
ChiefGrowthOfficerDigitalHealth
“Chief Growth Officer - Digital Health at Keller Executive Search. Skills: Growth leadership, Performance marketing, Subscription model transition, Unit economics, Full-funnel ownership. Build and oversee the experimentation roadmap, running fast-paced tests and refining performance on a weekly basis. Lead CAC, LTV, and payback period management across paid and owned channels”
What You'll Achieve.
Reduce inefficient spend by 20% to 30% within the first 60 to 90 days; Measurable improvements in LTV, retention, and ARPU from transitioning to a subscription model
Industry & Context.
Ability to assess funnel problems and begin making an impact without a long ramp-up period
What They're Looking For.
Must Have
Google Ads expertise, including auction dynamics, keyword economics, and CAC volatility, Proven direct ownership of paid media budgets of $10M or more annually, with hands-on in-platform execution required rather than agency management or team oversight only, Financial fluency at an operator level, including CAC by channel, LTV by cohort, payback period, and contribution margin, Demonstrated success helping transition a transactional business model into a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU, Ability to assess funnel problems and begin making an impact without a long ramp-up period, Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention, Comfort making quick decisions with incomplete data and iterating rapidly rather than over-planning
Nice to Have
Experience with pricing strategy, offer bundling, and promotional architecture, Background in telehealth, digital health, or direct-to-consumer healthcare, Exposure to subscription eCommerce or fintech subscription models, Familiarity with secondary paid media channels, including Meta, Experience with GLP-1 programs, Rx-based subscription models, or weight management platforms
What You'll Do.
Build and oversee the experimentation roadmap
running fast-paced tests and refining performance on a weekly basis
and payback period management across paid and owned channels
Identify the most valuable customer segments and develop strategies to improve monetization and retention
Shape and execute channel strategy and budget allocation
with Google Ads as the primary focus and Meta as a secondary focus
Own full-funnel performance
Report on performance metrics and unit economics to the CEO
working closely with the Controller
Reduce inefficient spend by 20% to 30% within the first 60 to 90 days
Establish ICP and targeting strategy
then continue improving it based on cohort performance
Partner cross-functionally to align marketing activity with commercial priorities
Develop offer strategy across pricing
and subscription structures
Move the marketing function from a reactive
ad hoc model into a structured
strategically planned growth engine
How You'll Work.
Team & Collaboration
Partner cross-functionally to align marketing activity with commercial priorities, quarterly goals, and revenue targets; Work closely with the Controller on reporting performance metrics and unit economics
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