Smalls

Consumer

ChiefFinancialOfficer

$250–450k ~AI est. United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Executive candidates.

The Brief

“Chief Financial Officer at Smalls. Skills: Financial systems roadmap, Operating cash flow, Internal controls environment, Debt facility management. Direct annual operating plan process. Present approved plan to board”

What You'll Achieve.

Achieve positive operating cash flow; Improve gross margin; Lead financial turnaround

Industry & Context.

Consumer
Problems you'll solve

Variance analysis; Corrective action plans

What They're Looking For.

Must Have

Lived inside consumer business at scale, Managed tension between growth and profitability, Sat at closing table for significant transaction, Led or co-led full-cycle ERP implementation or migration, Experience with OMS and EDI systems, Verifiable record of improving business results, People leadership in lean environment, Track record of developing finance talent, Comfort with lean finance function

Nice to Have

Experience in pet, food, subscription CPG, Experience in perishable goods categories, Familiarity with omnichannel or retail-expanding DTC businesses, Navigated transition from DTC-first to omnichannel, Background in investment banking, Background in private equity, Subsequent track record as full-function operating CFO

What You'll Do.

Direct annual operating plan process

Present approved plan to board

Ensure fidelity of rolling forecast

Translate variance findings into recommendations

Manage unit economics and threshold-setting

Establish and hold acquisition investment thresholds

Design and direct omnichannel P&L architecture

Evaluate new retail placements

Drive financial accountability with supply chain

Oversee variance analysis against plan

Implement corrective action plans

Design and manage capital allocation decisions

Own financial systems roadmap

Define and own path to positive operating cash

Establish milestones for cash flow

Identify cost structure and revenue levers

Track progress against cash flow plan

Own accuracy and timeliness of GAAP financial statements

Oversee monthly and annual close process

Ensure close completes within timelines

Maintain documented accounting policies

Design and maintain internal controls environment

Ensure controls are audit-ready

Oversee preparation of audited financial statements

Coordinate timely completion of annual audit

Coordinate required tax filings

Oversee sales tax compliance

Oversee indirect tax obligations

Oversee regulatory reporting requirements

Manage treasury and working capital

Maintain accurate 13-week cash flow

Maintain visibility into cash conversion cycle

and manage non-dilutive financing

Optimize working capital across AP

Develop programs to improve DPO

Reduce inventory days on hand

Accelerate cash conversion

Prepare financial materials for board

Serve as primary management liaison to audit committee

Oversee cap table management

Oversee equity administration

Oversee board-level financial disclosures

Build independent relationships with board members

How You'll Work.

Team & Collaboration

Partner with CRO; Liaison to audit committee

Communication Scope

Board financial materials; Financial representations

Process & Methodology

ERP implementation, ERP migration

Full Job Description

Smalls has built something rare: a subscription-first pet food business with genuine customer love, durable unit economics, and a retail expansion underway. We've grown from a pure-play DTC brand into an omni-channel operation, and the financial complexity has grown with us: subscription cohorts alongside wholesale margin structures, a perishable supply chain, a growing retail footprint, and a financing facility that requires active stewardship. The CFO who built this infrastructure is stepping back. What we need now is someone who has lived inside a consumer business at scale, has managed the tension between growth and profitability and, at least once, sat at the closing table for a significant transaction. In short, not a career dealmaker but rather a career operator who has done deals. This person will be the senior financial executive of the company — end accountable for financial results across the business, the health of the balance sheet, the discipline of the operating plan, and the readiness of the business for its next chapter. The CFO leads two functions: Finance, managed day-to-day by the SVP Strategic Finance and encompassing FP&A, operating model, cohort analytics, and board financial materials; and Accounting, managed day-to-day by the Director of Accounting and encompassing general ledger, close, GAAP financial statements, accounts payable/receivable, payroll, and external audit. Both functions report directly to the CFO. WHAT YOU'LL OWN OPERATING FINANCE & BUSINESS PERFORMANCE - Direct the annual operating plan process, including revenue and contribution margin targets by channel, headcount planning, operating expense budgets, and capital expenditure schedules; present the approved plan to the board of directors - End responsibility for development and fidelity of the rolling forecast, incorporating actuals-to-plan variance analysis across P&L, balance sheet, and cash flow; translate variance findings into forward-looking operational recommendations

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