ChannelOptimisation&ConversionLead(Digital)

At ING, we believe in doing things differently — starting with the freedom to do _your thing_. We’re a bank that puts people first, champions simplicity and builds digital experiences that actually make sense. Here, curiosity is encouraged, ideas are celebrated, and you’re trusted to drive real impact from day one. As we continue to transform the way Australians bank, we’re gearing up for big things in digital growth — and this role as **Channel Optimisation & Conversion Lead (Digital) **is right at the heart of it. We’re investing heavily in smarter journeys, cleaner funnels, and conversion experiences that feel effortless. If you love shaping “what great looks like” and thrive in fast paced, experimentation fuelled environments, this could be your moment. **What you’ll do** * Supercharge our digital sales funnels across priority retail products — lifting conversion and removing friction at speed. * Redesign end-to-end‑to‑end apply flows across web and app to make them cleaner, simpler, and effortlessly ING. * Lead a bold experimentation agenda (A/B, multivariant) to continuously improve UX, content, and pathways. * Turn funnel performance data into actionable insights and prioritised optimisation roadmaps. * Collaborate with Product Tribes, Digital and Marketing to deliver a consistent “orange” experience customers love. **What we’re looking for** * A CRO and funnel optimisation expert who lives and breathes digital performance. * Someone fluent in analytics and optimisation platforms (Adobe Analytics, testing tools, SEM/SEO fundamentals). * A customer obsessed thinker who sweats the details and relentlessly iterates for better outcomes. * A natural collaborator who brings teams together and energises cross functional squads. * A data driven leader with the ability to translate numbers into commercial uplift and smarter journeys **What’s in it for you?** * Discounted ING Health Insurance * An additional Rest Day to support your wellbeing * An IMPACT day to volunte