NEXTGEN
IT Channel Marketing
ChannelMarketingManager
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“Channel Marketing Manager at NEXTGEN. Skills: Channel Marketing, Vendor Marketing, Marketing Plan Execution, Data Analysis, Stakeholder Management. Assist assigned vendors with the creation and execution of product marketing strategies through NEXTGEN delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements.. Work closely with the NEXTGEN Sales & Vendor Teams to develop & execute Account Based Marketing plans for NEXTGEN’s strategic Partner ecosystem.”
What You'll Achieve.
deliver on Business Plan goals and outcomes; deliver unique and effective, high ROI campaign results; delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements; impact our marketing influenced pipeline
Industry & Context.
analytical; Use data & analytics to investigate & interrogate to make informed decisions when planning, executing & reporting on campaigns
must have permanent and unrestricted working rights
What They're Looking For.
Must Have
5+ years of experience in B2B IT Channel Marketing with proven success building, executing and driving results from your vendors business and marketing plans, experience in marketing automation and CRM platforms (i. e. HubSpot, Marketo, Eloqua, Salesforce etc. ), experience in project management tools such (i. e. Trello, Asana, Monday. com etc. )
What You'll Do.
Assist assigned vendors with the creation and execution of product marketing strategies through NEXTGEN delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements.
Work closely with the NEXTGEN Sales & Vendor Teams to develop & execute Account Based Marketing plans for NEXTGEN’s strategic Partner ecosystem.
Manage vendor/NEXTGEN marketing relationship
including maintaining product marketing plans
managing vendor coop/MDF and representing NEXTGEN in marketing related business meetings.
Support Head of Channel Marketing to develop and execute tactics aligned to the NEXTGEN Vendor Marketing Strategy.
Act as a consultant for the assigned NEXTGEN Cyber and Data Management Vendor Business Managers by providing marketing direction pertaining to assigned vendor business and marketing plans.
Execute and report progress and results on quarterly vendor rolling marketing plans that incorporate vendor objectives
strategies and tactics using NEXTGEN campaign reporting tools and platforms.
Co-develop and execute integrated marketing plans with a emphasis on digital and traditional mediums to deliver MQL & SQL outcomes.
How You'll Work.
Team & Collaboration
Work closely with the NEXTGEN Sales & Vendor Teams; Collaborate with and manage NEXTGEN Vendor & Sales teams awareness of required input & output; Work with other NEXTGEN ANZ stakeholders; building relationships with internal and external stakeholders
Communication Scope
articulate; persuasive
Process & Methodology
managing vendor/NEXTGEN marketing relationship, maintaining product marketing plans, managing vendor coop/MDF, developing and executing tactics, ensuring campaign reporting and visibility, managing awareness of required input & output to build, execute and report on planned marketing activity within agreed timeframes and MDF claiming deadlines, executing and reporting progress and results on quarterly vendor rolling marketing plans, co-developing and executing integrated marketing plans
Full Job Description
Channel Marketing Manager Sydney Full time **NEXTGEN,** an Exclusive Networks Company, is a unique next-generation business model helping drive growth for technology vendors, reseller partners and end-customers. We offer a carefully curated and complementary portfolio of leading enterprise software and value-added cloud solutions. Our collaborative approach makes it easy for technology partners to do business with scaling startups through to globally recognised blue-chip vendors offering innovative and evolving product solutions and services. **DUTIES AND RESPONSIBILITIES** |**About the role** Reporting to the Head of Channel Marketing, the ** _Channel Marketing Manager_** is the conduit between NEXTGEN and our key Cyber, Data Management and Cloud vendors and partners ensuring marketing plans are built, executed and driven to deliver on Business Plan goals and outcomes. The Channel Marketing Manager is analytical, collaborative, creative and results driven, working across multiple internal and external stakeholders to deliver unique and effective, high ROI campaign results. **As the Channel Marketing Manager, you will:** * Assist assigned vendors with the creation and execution of product marketing strategies through NEXTGEN delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements. * Work closely with the NEXTGEN Sales & Vendor Teams to develop & execute Account Based Marketing plans for NEXTGEN’s strategic Partner ecosystem. * Manage vendor/NEXTGEN marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF and representing NEXTGEN in marketing related business meetings. * Support Head of Channel Marketing to develop and execute tactics aligned to the NEXTGEN Vendor Marketing Strategy. * Work with other NEXTGEN ANZ stakeholders to ensure campaign reporting and visibility of executed tactics is available and accurate using the applicable marketing automation, CRM and project management platforms. * Act as a
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