Enthuse-Marketing
marketing
ChannelDeveloperOnPremise
“Channel Developer On-Premise at Enthuse-Marketing. Skills: Commercial growth, Brand presence, share, and velocity, Strategic engagement activities, Business-focused solutions, Performance data analysis, Consumer trend insights, Customer engagement sessions, Merchandising opportunities, Agency initiative management, Budget and expense management, Reporting, Performance data tracking, Training participation, Point of Sale, asset and warehouse management, Insight curation, Network partnership, Spir”
What You'll Achieve.
Commercial growth (exceeding goals) within territory; Delivery of program activities; Increasing brand and category knowledge; Drive brand presence, share, and velocity in accounts
Industry & Context.
business-focused solutions; Identify merchandising opportunities; translating market intelligence into actionable business solutions
Must be based within a 30-minute commuting distance of the designated market., Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale, Frequent lifting and moving cases of product and other objects of 50 pounds or more, Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required, Must have access to reliable transportation to travel to and from accounts
What They're Looking For.
Must Have
Minimum 3 years of experience in the bev-alc industry, Knowledge of liquor laws, regulations, and rules, Excellent written and verbal communication skills, Persuasive selling and negotiation skills are required to develop and maintain relationships, Ability to tailor communications for a variety of on-premise environments, Deep understanding of market and industry trends, budget management skills, Ability to work remotely, Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required, Must have access to reliable transportation to travel to and from accounts, Desire for mentorship and willingness to contribute to team culture, Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Nice to Have
Distributor or broker experience is a plus, Bar/restaurant/hotel operator experience a plus, Growing network of industry professionals in market, Interest in growing knowledge in spirits history/production and cocktail culture, Bilingual (English and Spanish-speaking) a plus
What You'll Do.
Driving commercial performance across a territory through market insights
and strategic execution supporting a large portfolio of spirit brands.
Understanding shifts within the on-premise landscape
identifying growth opportunities
and translating market intelligence into actionable business solutions.
Leveraging brand programming
and agency resources to support market growth strategies
strengthen portfolio performance
and identify emerging opportunities across the territory.
Maintain all legal and marketing code guidelines
and velocity in accounts using strategic engagement activities and business-focused solutions
and implement brand and portfolio engagement using performance data
Gain insight to consumer trends to inform customer engagement sessions
Identify merchandising opportunities by understanding portfolio priorities
Complete accurate and timely management of agency initiatives including: Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
asset and warehouse management
competitive and customer insight curation
Serve as key liaison between the portfolio
manager and customers for the accounts within the coverage territory
Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
How You'll Work.
Team & Collaboration
Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory; Positive 360º feedback from manager, market team and client partners; Willingness to contribute to team culture
Communication Scope
Excellent written and verbal communication skills; Persuasive selling and negotiation skills; Ability to tailor communications for a variety of on-premise environments; Verbal and written presentation skills
Process & Methodology
Commercial and Performance Strategy, Plan, track, and implement brand and portfolio engagement using performance data
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