Enthuse-Marketing
marketing
ChannelDeveloper,OffPremise
“Channel Developer, Off-Premise at Enthuse-Marketing. Skills: Commercial growth, Customer engagement, Commercial and Performance Strategy, Consumer Strategy, Network Partnership, Spirits knowledge. Driving commercial performance across a territory of off-premise accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise. Leveraging brand programming, education and agency resources to provide value for customers/account gatekeepers in turn”
What You'll Achieve.
Commercial growth (exceeding goals) within territory; Delivery of program activities; Increasing brand and category knowledge
Industry & Context.
Strategic business solutions; Commercial and Performance Strategy; Consumer Strategy; Identify merchandising opportunities
Must be based within a 30-minute commuting distance of the designated market, Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale, Frequent lifting and moving cases of product and other objects of 50 pounds or more, Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required, Must have access to reliable transportation to travel to and from accounts
What They're Looking For.
Must Have
Minimum 3 years of experience in the bev-alc industry, Knowledge of liquor laws, regulations, and rules, Persuasive selling and negotiation skills are required to develop and maintain relationships, Ability to tailor communications for a variety of on-premise environments, Deep understanding of market and industry trends, budget management skills, Ability to work remotely, Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required, Must have access to reliable transportation to travel to and from accounts, Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Nice to Have
Distributor or broker experience is a plus, Growing network of industry professionals in market, Interest in growing knowledge in spirits history/production and cocktail culture, Desire for mentorship and willingness to contribute to team culture, Bilingual (English and Spanish-speaking) a plus
What You'll Do.
Driving commercial performance across a territory of off-premise accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise
Leveraging brand programming
education and agency resources to provide value for customers/account gatekeepers in turn building a long-term relationship for the portfolio
Maintain all legal and marketing code guidelines
and velocity in accounts using strategic engagement activities and business-focused solutions
and implement brand and portfolio engagement using performance data
Gain insight to consumer trends to inform customer engagement sessions
Identify merchandising opportunities by understanding portfolio priorities
Complete accurate and timely management of agency initiatives including: Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
asset and warehouse management
competitive and customer insight curation
Serve as key liaison between the portfolio
manager and customers for the accounts within the coverage territory
Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
How You'll Work.
Team & Collaboration
Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory; Positive 360º feedback from manager, market team and client partners; Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client; Willingness to contribute to team culture
Communication Scope
Excellent written and verbal communication skills; Persuasive selling and negotiation skills; Ability to tailor communications for a variety of on-premise environments; Verbal and written presentation skills
Process & Methodology
Commercial and Performance Strategy, Plan, track, and implement brand and portfolio engagement using performance data, Manage administrative tasks with attention to meeting agency compliance guidelines and standards
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