Company
Fashion/Luxury Retail
精品店客户策略官（CEMExpert）（广州）
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optimal for Mid candidates.
“精品店客户策略官（CEM Expert）（广州）. Skills: Customer strategy, Data analysis, Customer relationship management. Develop store customer development strategy. Analyze store customer data”
What You'll Achieve.
Ensure alignment with store business objectives; Drive store customer performance growth
Industry & Context.
Proactively identify and solve problems
What They're Looking For.
Must Have
Bachelor's degree or above, Excellent spoken and written English, 5+ years of experience in customer relationship management, customer strategy, or business analysis, Excellent independent data analysis and strategic planning ability, Excellent business insight, Excellent leadership, communication, coordination, and multitasking project management skills, Proficiency in office software and data analysis tools (e.g., advanced Excel functions, Power BI, CRM systems)
Nice to Have
Experience in the fashion/luxury retail industry at the store level, Overseas study or work experience, Deep understanding and passion for customer relationship management, Strong learning ability
What You'll Do.
Develop store customer development strategy
Analyze store customer data
Monitor key performance indicators
Develop actionable plans
Establish customer data dashboard
Provide strategic insights
Customize brand customer relationship projects
Optimize execution plans
Track and analyze project effectiveness
Plan and execute store-level customer activities
Set goals and plan strategies
Coordinate resources and review effectiveness
Ensure customer communication strategy execution
Integrate feedback and opinions
Communicate customer development strategy
Share data analysis insights
Align team understanding
Coordinate store manager
Ensure customer strategy implementation
How You'll Work.
Team & Collaboration
Collaborate with store management team and all employees; Collaborate with store manager and boutique customer relationship experts; Collaborate with key stakeholders; Collaborate with boutique department
Communication Scope
Excellent communication and coordination skills
Process & Methodology
Multitask project management
Full Job Description
_**关键职责**_ 1\. 店铺客户发展战略制定与数据分析 * 全面负责制定店铺的客户发展年度/季度策略与执行计划，确保与店铺业务目标高度对齐； * 主导店铺客户数据的深度分析，监控关键绩效指标，主动发现客户行为趋势、细分机会、潜力客群及业务提升点，并转化为具体的行动方案； * 建立店铺级客户数据看板与诊断体系，定期向店铺管理层提供战略洞察报告与决策建议。 2\. 客户关系项目与活动的策略性落地与优化 * 负责品牌客户关系项目在店铺的策略性定制与落地，根据店铺特点优化执行方案，并跟踪、分析项目效果，持续优化； * 统筹规划并执行店铺级别的客户活动和礼遇，包括目标设定、策略策划、资源协调与效果复盘，确保活动有效支撑客户发展策略； * 确保系列产品活动的客户沟通策略在店内有效执行，并整合反馈； * 统筹客户活动。 3\. 对店铺团队的赋能与协同 * 作为店铺客户关系领域的策略专家，向店铺管理团队及全体员工（包括精品店客户关系专家）传达客户发展策略、分享数据分析洞察与市场实践，统一团队认知； * 协同店铺经理与精品店客户关系专家，确保各项客户策略与规定在运营中得以贯彻。 4\. 统筹客户活动 * 了解客户活动的目标，制定目标计划； * 向精品部告知活动需求并分配目标； * 与主要利益相关者密切合作，确保活动实施（如预约跟进）； * 整合客户和精品部的反馈和意见。 _**我们希望您**_ * 拥有本科或以上学历； * 具备优秀的英语口语及书写能力； * 拥有5年以上客户关系管理、客户策略或商业分析经验，有时尚/奢侈品零售行业店铺层面经验者优先； * 拥有海外学习或工作经验为佳； * 具备卓越的独立数据分析与战略规划能力，能基于店铺数据制定可执行的客户策略； * 具备出色的业务洞察力，能主动发现并解决问题，驱动店铺客户业绩增长； * 具备优秀的领导力、沟通协调能力及多任务项目管理能力； * 对客户关系管理有深刻理解和热情，学习能力强； * 能熟练使用办公软件及数据分析工具（如Excel高级功能、Power BI、CRM系统等）。
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