ASSPL
Electronics
CategoryMarketingManager,CEPC
Neural analysis suggests this role is
optimal for Manager candidates.
“Category Marketing Manager, CEPC at ASSPL. Skills: Marketing strategy, Campaign management, Customer acquisition. Own key traffic drivers. Act as category advocate”
What You'll Achieve.
Improve growth key cohorts; Drive onsite and offsite campaigns; Continuously improving programs; Meet business goals
Industry & Context.
Data analysis; Program effectiveness
What They're Looking For.
Must Have
3+ years marketing experience, Use data and metrics, Experience with Excel or Tableau, Build, execute, scale programs
Nice to Have
Use customer research, data, metrics, Utilize systems for targeting, segmentation, reporting
What You'll Do.
Own key traffic drivers
Act as category advocate
Optimize traffic channels
Analyze customer cohorts
Drive initiatives for growth
Collaborate with electronic brands
Drive onsite and offsite campaigns
Conduct in-depth analyses
Improve programs and site initiatives
Develop category style guidelines
Develop merchandising calendar
Develop promotions and packages
Provide weekly/monthly insights
Present to senior management
Ensure customer experience
How You'll Work.
Team & Collaboration
Central traffic teams; Key electronic brands
Communication Scope
Presentations
Process & Methodology
Cross-functional programs, Marketing campaigns
Full Job Description
Amazon.in Electronics team is seeking an analytical, creative, and highly motivated Marketing Manager to strategize, develop, execute marketing strategies. Role & Responsibilities: Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms and channels (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate and liaison with key electronic brands to drive onsite and offsite campaigns for brands. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Basic Qualifications: - 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications: - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workp
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