Whatnot
E-commerce
CategoryMarketingManager
“Category Marketing Manager at Whatnot. Skills: Buyer acquisition, Marketing plan development, Marketing plan execution, Influencer management, Data analysis. Driver of hyper-growth. Helping sellers grow their businesses fast”
What You'll Achieve.
Hyper-growth; Helping sellers grow their businesses fast; Generate demand from new and existing buyers; Deliver high impact outcomes; Tracking KPIs; Monitoring success for marketing programs
Industry & Context.
Problem-solving
Expected to use Whatnot as both a buyer and a seller
What They're Looking For.
Must Have
4+ years of marketing experience in a fast paced environment, Versatile marketer who can flex across strategy and execution, Project management skills, Data driven, have experience tracking KPIs and monitoring success for marketing programs, Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance
Nice to Have
Experience at a high-growth startup, marketplace or creator-focused platform, Experience with graphic design and video editing tools (e. g. Creative Suite, Figma), Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma, Passion for creator communities and/or Whatnot categories (e. g. vintage clothing, collectibles), Experience buying and selling in online marketplaces
What You'll Do.
Driver of hyper-growth
Helping sellers grow their businesses fast
Understanding users and communities across any category
Developing and executing marketing plans centered around generating demand from new and existing buyers
Designing digital events
Building influencer relationships
Developing creator content integrations
Crafting paid creative ads
Partnering with Whatnot sellers on engaging campaigns
Own buyer acquisition across a priority category
Devising campaigns and events that generate buzz and grow demand for your category
Own the end-to-end planning and execution of on-platform events
product releases and other community moments across multiple channels
Manage a portfolio of influencers
Being the DRI for the relationship
Partner with other marketers
such as social or paid creative to develop plans that support tentpole campaigns for your category
Providing them category insights on an on-going basis
Measure and iterate on the effectiveness of category marketing initiatives
How You'll Work.
Team & Collaboration
Partner with other marketers, such as social or paid creative; Lead complex, cross-functional initiatives
Process & Methodology
Project management skills, Lead complex, cross-functional initiatives to deliver high impact outcomes
Applying for this Category Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Whatnot?
Real rants from real employees. Read before you apply.