ASSPL
E-Commerce
CategoryMarketingManager
“Category Marketing Manager at ASSPL. Skills: Customer acquisition, Campaign management, Growth metrics, Brand strategy. Strategize marketing strategies. Develop marketing strategies”
What You'll Achieve.
Accelerate growth for priority segments; Scale brand engagement; Accelerate partner growth
Industry & Context.
Data analysis
What They're Looking For.
Must Have
4+ years marketing experience, Use data and metrics, Excel or Tableau experience, Build, execute, scale programs, Produce marketing promotional material, Brand identity and voice development, Create brand marketing content
Nice to Have
Use customer research, data, metrics, Utilize systems for targeting, segmentation, reporting
What You'll Do.
Strategize marketing strategies
Develop marketing strategies
Execute marketing strategies
Own key traffic drivers
Serve as category advocate
Develop expertise across traffic mechanisms
Optimize traffic channels
Scale traffic channels
Develop category style guidelines
Develop marketing events calendar
Develop promotional strategies
Develop brand promotion packages
Drive customer lifecycle management
Fuel sustainable growth
Analyze customer cohorts
Drive targeted initiatives
Accelerate growth for priority segments
Deliver weekly/monthly insights
Present findings to senior leadership
Collaborate to drive experiments
Drive experiments on coupons
Drive experiments on gamification
Drive experiments on influencer marketing
Drive monetization of marketing inventory
Scale brand engagement
Accelerate partner growth
How You'll Work.
Team & Collaboration
Central traffic teams; Cross-category marketing teams; Brand partners
Communication Scope
Present findings
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