Dr Reddy's Laboratories Limited
Pharmaceutical
CategoryMarketingHeadRxGI
“Category Marketing Head Rx GI at Dr Reddy's Laboratories Limited. Skills: Therapy dominance, Brand strategy, Growth metrics. Understand customer needs. Identify or ideate solutions”
What You'll Achieve.
Drive therapy dominance; Drive therapy leadership; Deliver winning portfolio; Ensure sustainable brand growths; Achieve business goals; Achieve launch readiness; Drive T+24 growth initiatives; Make country teams future ready
Industry & Context.
Root causes in case of non-performance
What They're Looking For.
Must Have
Science graduate, MBA from reputed institute, 10+ years experience Pharma Sales & Marketing
What You'll Do.
Understand customer needs
Identify or ideate solutions
Understand disease areas
Develop and deliver portfolio
Leverage internal and external ecosystem
Build brand architecture
Manage Global / Local innovations
Manage new patient segments
Manage brand extension ideas
Manage consumerization
Drive growth projects
Ensure sustainable brand growths
Build differentiators
Develop actionable insights
Deploy innovative GTM strategies
Adhere to Brand plan process
Address root causes in case of non-performance
Build Go-To-Market strategy
Build differentiators for launch
Drive launch readiness Process
Build T+24 growth initiatives
Drive future growth plans
Identify growth opportunities
Develop best of class processes
Build capability among country teams
How You'll Work.
Team & Collaboration
Cross-functional teams; Country marketing teams; Analytics teams; In-sighting teams; SFE teams; Digital marketing teams; Country brand team; L&D teams
Process & Methodology
Therapy Leadership Roadmap, Product Management Process, Annual Brand Planning, New Product Launch Excellence, Marketing Excellence, Capability Building
Applying for this Category Marketing Head Rx GI role?
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