JACOBS DOUWE EGBERTS
FMCG
CategoryDevelopmentManager
Neural analysis suggests this role is
optimal for mid candidates.
“Category Development Manager at JACOBS DOUWE EGBERTS. Skills: Category Development, Shopper Insight, Data Analysis. Develop customer relationships. Align category vision”
Industry & Context.
Data-driven decision making
Willingness to travel
What They're Looking For.
Must Have
4+ years Category Development experience, UK retail understanding, Advanced analytical skills, Excel skills, PowerPoint skills, Stakeholder management skills, Influencing skills, Degree or equivalent experience
Nice to Have
Nielsen experience, IRI experience, Kantar experience, Dunnhumby experience, Willingness to travel
What You'll Do.
Develop customer relationships
Align category vision
Analyse shopper behaviour
Analyse market trends
Analyse performance data
Identify sales opportunities
Improve profitability
Deliver performance reviews
Lead promotional analysis
Support distribution strategies
Support assortment strategies
Manage underperforming SKUs
Deliver market insight decks
Deliver category updates
Partner with Marketing
Support new product launches
Support product relaunches
Contribute to business planning
Contribute to commercial reviews
Ensure alignment on range reviews
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with Marketing; Work with Category Strategy; Work with Shopper teams
Communication Scope
Storytelling; Presenting to stakeholders
Full Job Description
At JDE Peet’s, we’re passionate about coffee — and the moments it creates. Every day, millions of people enjoy our brands, with over 4,400 cups of coffee served every second in more than 100 markets. As the world’s leading pure-play coffee company, we’re on an exciting journey driven by our strategy: “Reignite the Amazing.” We’re accelerating growth behind iconic global brands like Peet’s, L’OR, and Jacobs , alongside beloved local favourites such as Kenco, Douwe Egberts, Marcilla, and Moccona. With 21,000+ colleagues worldwide and €8.8 billion in annual sales, we’re a truly global business — but our success is built on local insight, entrepreneurial spirit, and bold thinking. Life at JDE Peet’s We believe amazing things happen over a cup of coffee — and at JDE Peet’s, you’ll help create those moments. Our culture is built on four values: * Dare to Amaze – challenge the status quo * Own It – take responsibility and make it happen * Make It Simple – cut through complexity * Win Together – collaborate to succeed Here, you’ll have the freedom to innovate, the support to grow, and the opportunity to make real impact in a fast-paced, global environment. As a Category Development Manager , you’ll play a critical role in shaping the future of the UK coffee category. Working within our Category Development & Shopper Marketing team, you’ll partner closely with Sales, Marketing, and key retail customers to deliver category growth. Reporting to the Demand Accelerator Controller, you’ll lead the development of customer-specific category strategies grounded in deep shopper insight and data. This is a highly visible, externally focused role where you’ll combine analytical expertise with storytelling, influencing, and commercial acumen to position JDE Peet’s as the supplier of choice. What you’ll be doing Build category leadership with customers * Develop strong, trusted relationships with key retail customers * Bring our category vision to life, aligning it with customer strategi
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