CategoryandInsightsManager

## Accountabilities You will own category performance analysis and shopper insights development, transforming syndicated and consumer data into strategic recommendations that drive retail growth and brand positioning. Own and manage syndicated data sources to track category, brand, and competitor performance across key retail channels. Analyze sales, pricing, distribution, and merchandising trends to identify growth drivers, risks, and whitespace opportunities. Develop category stories and customer-facing presentations in partnership with Sales to support retail engagement and sell-in strategies. Conduct consumer and shopper insights research, both quantitative and qualitative, to understand behavior, motivations, and consumption occasions. Build dashboards, scorecards, and recurring reporting tools that translate performance data into actionable business insights. Support innovation and brand strategy by providing data-backed recommendations for new product development and category positioning. Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align insights with broader business objectives. Requirements This role requires strong analytical capabilities, category management expertise, and the ability to translate data into compelling commercial narratives within a fast-paced consumer goods environment. 5+ years of experience in category management, business analytics, or consumer insights, preferably within CPG or food & beverage industries. Experience working with grocery, mass, natural, and/or specialty retail channels. Proficiency with syndicated data platforms such as Nielsen, IRI, SPINS, or similar shopper and retail data tools. Strong Excel and PowerPoint skills, with exposure to BI tools such as Tableau or Power BI considered a plus. Deep understanding of retail dynamics, category strategy, and shopper marketing principles. Strong analytical and storytelling abilities, with the capacity to simplify complex data into clear insig