Company
CPG
CategoryandInsightsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Category and Insights Manager. Skills: Category management, Consumer insights, Data analysis, Retail trends. Manage syndicated data sources. Track category, brand, and competitor performance”
Industry & Context.
Analytical skills; Storytelling skills
Travel throughout the US
What They're Looking For.
Must Have
5+ years of experience, Bachelor’s Degree or equivalent, Experience working with grocery, mass, natural, and/or specialty retail channels
Nice to Have
BI tools (e. g. , Power BI, Tableau) is a plus
What You'll Do.
Manage syndicated data sources
and competitor performance
Analyze retail sales trends
Identify growth drivers
Identify white space opportunities
Build category management stories
Conduct consumer and shopper insights research
Develop monthly reports
Synthesize key performance metrics
Synthesize actionable insights
Support new product innovation
Support brand strategy
Align data strategy with business goals
Stay ahead of food and lifestyle trends
Anticipate shifts in consumer demand
How You'll Work.
Team & Collaboration
Partner with Sales; Collaborate cross-functionally; Align data strategy
Communication Scope
Insight-driven narratives; Customer-specific presentations
Full Job Description
## Description **Please note this role will require travel throughout the US** The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders. ## Duties/Responsibilities Own and manage syndicated data sources to track category, brand, and competitor performance. Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities. Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in. Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions. Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights. Support new product innovation and brand strategy with data-driven insights and category rationale. Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals. Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand. ## Required Skills/Abilities Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools. Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus. Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights. Deep understanding of retail dynamics, category strategy, and shopper marketing. Experience working with grocery, mass, natural, and/or specialty retail
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